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Before this cute kiddo in his matching bucket hat and overalls turned into a makeup maven, he was a local makeup artist in Bethlehem, New York before launching his YouTube channel when he was a teen.

In 2016, he became the first male ambassador for CoverGirl after his makeup went viral. Kim Kardashian and Kylie Jenner are just a couple of the A-list stars featured on his YouTube episodes, which amassed more than 20 million views.

When he's not mixing and playing with makeup palettes, he enjoys singing and playing piano to his "Sisters."

YouTuber Ben Potter -- AKA, Comicstorian -- died as a result of injuries sustained in a car crash on an interstate in Colorado ... TMZ has learned.

The Colorado State Patrol tells TMZ ... Ben was behind the wheel Saturday morning when his Toyota 4Runner went off the right shoulder on I-25 near Fort Collins, with his SUV rolling multiple times.

We're told Ben's car crossed the other side of the interstate before rolling ... and Ben sustained fatal injuries. Cops say he was wearing a seatbelt.

YouTuber Ben Potter -- AKA, Comicstorian -- has died suddenly ... and it sounds like a freak accident.

The content creator's wife, Nathalie, confirmed the tragic news Monday, throwing up a loving tribute to the online star ... who had racked up over 3 mil subscribers discussing Marvel/DC Universes and creating comic book audio dramas.

Nathalie wrote, "Two days ago, on June 8th, my husband, Ben Potter, passed away in an unfortunate accident.  To many of you, he was Comicstorian, voicing stories from across multiple different mediums. To his loved ones, he was one of the best and most supportive individuals anyone could ask for."

Late YouTube star Twomad died without a will -- not shocking considering how young he was -- but now his mom is taking steps to control his estate, which was worth a couple hundred thousand dollars.

According to new legal docs, obtained by TMZ, the internet personality had $200,000 worth of cash and personal property back in February when he died.

Twomad -- whose real name was Muudea Sedik -- was only 23 years old, and he didn't have a spouse or any kids, so his mom, Feyruza Mohammed, has filed docs to become the administrator of his estate.

Alex Jones bawled his eyes out this weekend -- and in the same breath, he let out a scream straight from his bowels, all while claiming his show is on the verge of a shutdown.

Check it out ... Alex was doing an impromptu "Infowars" broadcast this weekend -- where he alleged the feds were attempting to raid and confiscate his studio in Austin, TX ... 'cause a day earlier, he said he learned cops were gonna padlock the door and kick him out.

Unclear where he's getting this info or what might be behind all this, but in any case ... he was airing out his frustrations on the show, with both a war cry and a full-blown sob fest.

Logan Paul is going head-to-head with Ryan Garcia ... but not in the ring -- the WWE Superstar's Prime Hydration just hit the boxer with a defamation lawsuit.

The Maverick aired his frustrations on social media just minutes ago ... claiming his drink company is "under attack" by false narratives being thrown around on social media -- and it's time to take action, with King Ryan being the first on his list.

"Today we begin to hold those accountable who’ve damaged our brand for attention while we correct the narrative," Paul said on Instagram. "We're here to stay and will continue to change the world of hydration with bold flavors and creative innovation 📈."

Kendrick Lamar's escalating his rap beef with Drake ... labeling him as a "pedophile" in another new diss track less than 24 hours after releasing "Meet The Grahams."

The 17-time Grammy winner released the new song -- titled "Not Like Us" -- about an hour ago ... and, in it, Kendrick finds a series of different ways to refer to Drake as a pedophile before just calling him one.

To start with, the cover art shows Drake's home with sex offender beacons all over it ... the implication's clear enough from the beginning before KL really digs in against the man he's beefing with.

A YouTuber is lucky to be alive after falling 85 feet in a paraglider crash ... which left him with several broken bones, and practically paralyzed on the ground as he called for help.

Check it out ... Anthony Vella filmed himself recently enjoying a motorized paraglide ride in Texas, when something went terribly wrong -- resulting in the internet personality plummeting to the ground. Anthony screams out in pain before calling out to Siri on his phone to call 911.

2 eyewitnesses come to Anthony's aid ... assisting him in contacting first responders as well as his wife, Leandra. Anthony -- who was going about 50 mph before his fall from the sky -- was rushed to the hospital ... where he was diagnosed with a fractured neck, back, pelvis, and a broken arm. His injuries will require surgery.

Un YouTuber tiene suerte de estar vivo después de caer 85 pies en un accidente de parapente que lo dejó con varios huesos rotos y prácticamente paralizado en el suelo mientras pedía ayuda.

Anthony Vella se grabó a sí mismo recientemente disfrutando de un paseo en parapente motorizado en Texas, cuando algo salió terriblemente mal. La personalidad de Internet terminó cayendo en picada al suelo. Anthony grita de dolor antes de pedirle a Siri que llame al 911.

Dos testigos acuden en ayuda de Anthony, ayudándolo a ponerse en contacto con los primeros en responder, así como su esposa, Leandra. Anthony, que iba a unos 80 km/h antes de caer del cielo, fue trasladado al hospital, donde le diagnosticaron fractura de cuello, espalda, pelvis y brazo. Sus lesiones requerirán cirugía.

Logan Paul and Nina Agdal don't know their baby's gender just yet, but it's clear the WWE Superstar is hoping for a girl ... gushing over the possibility and saying, "I'm just gonna melt."

The Maverick opened up on his impending fatherhood during his "Impaulsive" podcast this week ... and he couldn't help but get excited over the huge milestone.

Paul explained his life will change forever once they welcome the kid to the world ... 'cause, for the first time, he won't be prioritizing himself -- it's all gonna be about his partner and the new family they created together.

Logan said he's wanted to be a dad for a long time ... but hadn't met the right person until the Sports Illustrated model came along.

"It's like a feeling that I can't even comprehend right now, especially if it looks anything like Nina," Logan said of the baby on the way. "Like, I love Nina so much, and then this little version of her that's also half me, that is going to be my entire life?"

Logan also praised his fiancée ... saying she's been handling the pregnancy extremely well and is going to be an incredible mother.

"I can't wait to find out the gender," he added.

DaBaby is being accused of pocketing a popular YouTuber's $20k deposit for an appearance on his channel ... a claim the "BOP" rapper isn't denying, but says he's simply collecting the fee to pay for his wasted time!!!

A guy named Michael Wright -- who also goes by Lah Mike -- runs the YouTube series "20 vs. 1," and posted surveillance video of DaBaby supposedly showing up for a skit, only to back out of his obligations while keeping the money.

A verbal dispute with someone in Lah Mike's camp appeared to have taken place over a "fart-sucking" joke, which led to DaBaby waltzing right out the door!!!

Congratulations are in order for Logan Paul and Nina Agdal -- the Sports Illustrated model is pregnant with their first child ... TMZ Sports has learned.

Sources with direct knowledge tell us Nina is a few months along in the pregnancy ... and the two couldn't be happier about the baby on the way.

In fact, witnesses tell us the pair was spotted last month at a high-end NYC furniture store where they were shopping for their nursery.

Billie Eilish is leaning into the fact that she's into girls -- planting a kiss on a female YouTuber at Coachella ... and smacking the gal's ass while she's at it.

The singer was filmed at the music fest this weekend, where she smooched with Quenlin Blackwell -- a Gen Z content creator who's been hanging out with BE a lot lately ... and with whom she's sparking romance rumors after this PDA moment.

Watch ... Billie could be seen grabbing Quenlin's face and pulling her in for a kiss while enjoying music at the festival. It wasn't super show-y or anything ... still, a kiss is a kiss.

Popular YouTuber Deestroying's football comeback has hit a serious roadblock -- the internet personality just revealed he fractured his neck during a UFL game over the weekend ... and now, his focus is on getting back to 100 percent.

The moment went down during the San Antonio Brahmas' Week 2 matchup against the Memphis Showboats ... when Donald De La Hoye attempted a tackle while defending a kickoff return.

Dee appeared a bit shaken up by the play ... but managed to get up on his own power and trot back to the sidelines.

The Brahmas announced he was placed on Injured Reserve ... but on Tuesday, Dee revealed the extent of his ailment -- as well as a selfie that showed him in a brace.

"Thank y'all for all the good wishes," Dee said minutes ago. "Turns out on that tackle, due to bad form, I fractured my neck in a couple places."

"Although this sucks, I'm grateful cause it could have been all bad," he added.

Dee hopes his young fans use this as a learning lesson ... calling on them to practice better tackling form to avoid injury.

Of course, Dee lost out on his college football dreams years ago ... when the NCAA put a stop to his career at Central Florida over monetizing off his YouTube channel.

He finally got a shot with The Rock's new league ... and he was taking advantage of it so far, being one of the top-performing kickers in Week 1.

Jake Paul has moved on from punching bags -- the Problem Child just used a Soundcloud rapper to hone his boxing skills ... hitting Lil Pump with a vicious body shot!!

The internet star and fighter welcomed the "Gucci Gang" musician on his "BS with Jake Paul" podcast this week ... and about halfway through the episode, Pump asked if Paul was willing to punch him in the stomach as hard as he could -- just so he could experience what it feels like.

Pump was fully committed to the stunt ... even telling Paul he was down to end up in the hospital over it.

JoJo Siwa's bad girl persona is clearly here to stay ... 'cause she brought her edgy new look to the 2024 iHeartRadio Music Awards.

The "Dance Moms" alum was practically unrecognizable Monday at their ceremony in L.A., hitting the red carpet in an all-black mesh bodysuit -- which she paired with dramatic face paint and a theatrical faux hawk.

This attention-grabbing red carpet appearance comes weeks after the former child star announced she was transitioning into her adult era with the release of her new song -- which has been getting met with some mockery here and there.