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A new TikTok trend could soon become someone's potential cash cow ... and in a very demure, very mindful way.

For anyone who has been on the internet recently, particularly TikTok, it's been nearly impossible not to be bombarded with "Very Demure, Very Mindful" trending posts ... and now someone is making a move to lock up the rights to the catchphrase.

According to new legal docs obtained by TMZ, someone named Jefferson Bates in Washington State filed docs to trademark "Very Demure .. Very Mindful .."

Jake Paul is racing to his brother's defense yet again ... this time calling the latest controversy surrounding Logan Paul complete "bulls***."

El Gallo sat down with TMZ Sports on Friday just hours after internet trolls dug up a four-year-old video that they claimed showed Logan pushing his dog off a speeding boat for clout -- and the younger Paul bro told us it was all a bunch of crap.

Jake explained Logan "cleared the air" on the drama when it initially came out nearly half a decade ago -- and he was pissed his older brother had to revisit the allegations once again this week.

YouTuber Twomad passed away back in February ... and, now TMZ has learned his exact cause of death -- an accidental morphine overdose.

TMZ has obtained the County of Los Angeles Medical Examiner's report ... and, they say Twomad -- real name Muudea Sedik -- died from morphine toxicity.

Mitragynine -- another drug commonly used to treat opioid withdrawal -- also contributed to his death, according to the M.E.

Looks like Jersey Shore cops went way overboard off the boardwalk while patrolling the beach this week ... putting an unsuspecting surfer in a chokehold over his lack of proper paperwork.

California surfer Liam Mahoney's visit to Belmar Beach Tuesday was not laid-back, as a new video making the rounds online shows him getting into a heated confrontation with police after he failed to display a beach access badge on his wetsuit.

Liam and a woman in his group tried to explain to the officers that he did, indeed, have a badge required to access the beach -- it was located on his backpack nearby -- but the situation escalated quickly.

J.D. Vance's appearance at a Georgia donut shop wasn't as sweet as the pastries he bought ... 'cause he sure had an awkward chat with an employee who appeared less than impressed.

The Republican nominee for vice president was in Valdosta, Georgia for a rally Thursday ... and, he stopped by Holt's Sweet Shop, where he ordered 2 dozen donuts with a gaggle of press following him around.

Vance put in his order ... and, check out the clip, 'cause the woman at the counter immediately asks not to be shown on camera. Vance makes a point of telling the press to cut her out of their vids.

Drew Barrymore says she's going to try something new when her talk show returns ... she'll stop invading her guests' personal space ... but it sounds like it ain't gonna be easy for her.

"The Drew Barrymore Show" just got picked up for a 6th season, and in reaction to the early renewal, the touchy-feely host told Entertainment Tonight she's going to try to practice physical distancing.

Thing is, Drew says keeping her hands to herself is NOT her strong point ... which she demonstrated by feeling up the reporter here.

Kanye West and wife Bianca Censori made a surprise KFC pit stop -- 'cause even celebs sometimes need some finger-lickin’ goodness every now and then!

The couple was recently spotted on CCTV ordering at an L.A. counter of the fast-food joint like any other regular customers -- but of course, Bianca wasn't about to go unnoticed ... keeping things spicy, flaunting serious cleavage in a barely-there bra.

Kanye was the polar opposite as usual -- wrapped up in a white hoodie, peering at the menu board, figuring out what to order.

Sphen, a famous gay penguin in Sydney, has died ... and, his partner penguin paid his respects in a heartbreaking way.

The Australian gentoo penguin died of natural causes after living a full life, the aquarium where he resided revealed Thursday.

Sphen's partner Magic was taken to see Sphen so he could process his death ... and, Sea Life Sydney Aquarium explained in their statement Magic started singing once he saw his partner's body -- and other members of the aquarium's colony joined in.

The Burger King employee who went viral after management gave him a mediocre gift bag has his retirement plan ready ... and, it involves putting his culinary skills on wheels.

Kevin Ford -- who blew up in 2022 after his BK bosses gave him a pretty low-key cheap gift bag for his 27th anniversary even though he'd never missed a day of work -- tells TMZ he's bought a food truck for the next stage of his life.

Ford tells us he purchased the truck-trailer for about $20K, including shipping, from China -- a much cheaper price than you can find in the U.S. -- fully equipped with an oven, fryer and more ... basically, the works.

The Democratic Party's looking to the future by giving influencers unprecedented access at the DNC ... so says a political influencer who's attending this week in Chicago.

Leigh McGowan -- better known by her social media handle @IAmPoliticsGirl -- joined us on "TMZ Live" Wednesday ... and, we asked her all about the Dems inviting her and other social media personalities into the political inner sanctum.

If you didn't know ... the DNC's allowing major political influencers into the convention for the first time -- featuring big names like Deja Foxx, Nabela Noor, and Carlos Eduardo Espina -- who are speaking and creating content at the event.

Donald Trump’s crash course in cocaine is taking the internet by storm -- mostly 'cause his clueless reactions made it obvious he’s totally lost on the subject!

You absolutely can’t miss the former Prez asking some hard-hitting questions about the topic ... wondering if it’s "down and dirty," or a "stronger up" than booze ... awkwardly chuckling with Theo Von on the comedian’s 'This Past Weekend' podcast.

The exchange is super laid-back -- Theo even straight-up calls Trump his "homie," and elaborates on the powder he used to take that made him feel like an "owl" -- wired and awake all night ... what he describes as a miserable feeling. Theo makes it clear he doesn't do it anymore.

A man in Thailand's living out a real-life horror show -- imagine sitting down on a toilet and suddenly a vicious snake's sinking its fangs into your nut sack! Yeah well, he doesn't have to imagine it.

Thanat Tangtewanon shared his nightmarish story on social media, telling the world about his unbelievably terrifying story ... posting video of him grabbing the python, with blood all over the floor -- and we're guessing it's his, not the snake's.

According to Thanat, his Sunday started off like any other, with the married dad waking up around 10 AM and heading into the bathroom.

3:20 PM PT -- Alicia Silverstone confirmed she's still with us Tuesday afternoon, posting on Instagram, "Alive and well! Don’t worry… I didn’t swallow 😉😛"

Alicia Silverstone had fans freaking out over her health ... with some even asking if she was still alive ... after she munched on what they identified as a poisonous berry.

The actress was clearly, ahem, "Clueless" about her snack choice ... revealing in a TikTok clip Monday she had no idea what the orange berry was that she picked from a random bush in someone's yard during her latest UK adventure.

Alicia admitted she'd already taken a bite to figure out it wasn't a cherry tomato ... but gave it another chomp on camera, saying it kinda tasted like a pepper.

TikTok star Kyle Marisa Roth's cause of death has been revealed 4 months after her untimely passing shocked her followers ... with her autopsy report ruling her death as "natural."

In new documents obtained by TMZ ... Maryland's Chief Medical Examiner declared the internet personality died from cardiac arrhythmia due to myocardial fibrosis -- which means she essentially had an irregular heartbeat caused by scarring on the heart muscle.

Her toxicology report found no signs of alcohol ... but she did test positive for Diphenhydramine -- a common antihistamine, marketed as Benadryl among other brand names -- and Mitragynine ... an alkaloid often used for pain management.

Yung Gravy isn't mad at Haliey Welch for rebuffing him in the DMs ... telling us he's still a big fan!

We got the "Betty" rapper at LAX, and our photog asked him about the "Hawk Tuah" girl claiming he slid in her DMs to ask her out.

Haliey told us last week Gravy was among the celebs in her DMs ... but she wasn't interested in what she felt was a date idea.

A New Jersey transit bus journey took a wild turn after the driver put a savage beatdown on a passenger ... and now several videos from the scene are going viral.

In one video making the rounds online ... the bus driver is seen putting a man in a chokehold, threatening his life, and loudly reprimanding him for allegedly spitting at him earlier in the ride.

The incident was terrifying for bystanders on the bus ... who can be heard calling out for the driver to ease up on his assault in one video.