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Taylor Swift's influence can do wonders for a small business ... Fazit Beauty happily learned this is true after the singer wore their brand at an NFL game.

Co-founder Aliett Buttelman tells TMZ ... she was always determined to get the glitter freckles in front of the pop star following Fazit Beauty's launch back in May. Per Aliett, she felt the trend fit Taylor's vibe on the 'Eras' tour ... which sees the chart-topper in a number of glittery outfits.

In an effort to get the glitter freckles into Taylor's makeup bag, Aliett confessed to sending a PR package to the agency that represents the pop star's makeup artist. Though, Aliett isn't 100% certain if this is how they got on Taylor's radar ... citing a few viral TikToks and Instagram posts as other possibilities.

Travis Kelce is now on the backside of 30 having celebrated his 35th birthday Saturday, and Taylor Swift was MIA, but fear not Swifties ... this will all course correct Monday night.

Travis hit up his Kelce Car Jam spectacle in Kansas City, and he broke the news to the staff Taylor was not showing up.

As you know, there's this crazy buzz that when Taylor is not at every Travis game or event, there's trouble in paradise, but not the case. Travis said Taylor will be cheering him on Monday night when the Chiefs take on the Saints in K.C.

Travis Kelce's acting career has taken off this past year, but it's NOT the direct result of his relationship with Taylor Swift ... so says "Friday Night Lights" actor Sinqua Walls, who tells TMZ Sports he's gettin' gigs because he's a natural talent -- but being a 3-time NFL Super Bowl champ doesn't hurt, either!!

The 39-year-old actor -- also known for his leading role in the "White Men Can't Jump" remake -- broke it down for us this week ... shortly after he drove by a billboard for "Grotesquerie," a new horror TV series featuring Kelce.

"I think that what we've seen over the last few years of Travis is that he has a natural, innate charisma and personality," Walls said.

If Taylor Swift wants to draw up some plays for the Chiefs, so be it ... so says ex-NFL star Nate Burleson, who tells TMZ Sports the pop superstar being hands-on in Travis Kelce's career will only bring good results.

The All-Pro tight end recently confirmed his lady has fully immersed herself in football since they started dating ... and it's gotten to the point where she's been working on her Xs and Os and designing some Kelce-focused routes.

Burleson -- who now stars in front of the camera for CBS -- has no issue with the "Karma" crooner getting involved in her man's day job ... especially considering the Chiefs have continued their dominance amid her presence on gamedays.

Taylor Swift and Travis Kelce brought their love affair back to NYC Friday night, touching down for some Italian food in Brooklyn and causing quite a stir among the locals.

The pop superstar and her Kansas City Chiefs boyfriend sank their teeth into yummy pizza and/or doughy calzones – the only two food items on the menu -- at Lucali restaurant in the borough's leafy Carroll Gardens.

Check out the photos/videos ... the place was packed with people inside and out trying to catch a glimpse of the famous couple.

Travis Kelce didn't get the game ball after the Kansas City Chiefs won their season opener, he got something better ... a kiss from Taylor Swift.

In new photos from the postgame celebration Thursday night in K.C., Taylor is smooching Travis on the cheek.

Taylor and Travis are cheesing for the camera next to another Chiefs couple ... wide receiver Mecole Hardman and his fiancée, Chariah Gordon.

Travis Kelce wants everyone to know he's still just a regular guy at heart ... despite being a three-time Super Bowl champ, podcasting juggernaut, up-and-coming actor, and boyfriend to the biggest musician on the planet.

The Kansas City Chiefs superstar opened up on just how awesome his life is during a sit-down with "Good Morning America" on Thursday ... and while he's becoming one of the most famous athletes around, he said he's not taking any of it for granted.

"I’m so fortunate, so grateful of everything that's come my way in life," the 34-year-old said.

Travis Kelce's officially at the Kentucky Derby ... arriving in a suit fit for a classic movie gangster -- but, he's without his very special someone.

The Chiefs tight end embodied every little bit of his nickname at the race Saturday ... cutting up the fashion game as only Killa Trav can. Just check out the pics flooding in from the KD -- a spectacular white suit and fedora Don Corleone could appreciate.

Despite his killa looks, Trav showed off his 'fit alone ... no Taylor Swift in sight -- and, we can only speculate as to the reasons why.

Travis Kelce está oficialmente en el Derby de Kentucky y llegó con un traje digno de un gánster de una película clásica, aunque anda sin su persona favorita.

El ala cerrada de los Chiefs encarnó cada pedacito de su apodo en la carrera del sábado, apareciendo con muchísimo estilo, solo como Trav puede hacerlo. No hay más que ver las fotos: el jugador usó un espectacular traje blanco y un sombrero de fieltro al más puro estilo de Don Corleone.

A pesar de lo guapo que se ve, Trav mostró su atuendo solo, sin Taylor Swift a la vista y solo podemos especular en cuanto a los motivos.

Taylor Swift and Travis Kelce are back to jet-setting ... hitting the Las Vegas Strip for a fun night of drinks with their best couple pals, Patrick and Brittany Mahomes!

Sources with direct knowledge tell TMZ ... Taylor, Travis, Patrick and Brittany pulled up to Easy's Cocktail Lounge inside the ARIA Resort & Casino.

While definitely an L.V. hot spot ... it's a bit more secluded, tucked away inside the Proper Eats Food Hall in the hotel -- where the celebrity quartet was less likely to be spotted.

Taylor Swift y Travis Kelce están de vuelta en el jet, esta vez para volar hasta el Strip de Las Vegas y pasar una divertida noche de copas con su pareja favorita, ¡Patrick y Brittany Mahomes!

Fuentes con conocimiento directo le dicen a TMZ que Taylor, Travis, Patrick y Brittany llegaron a Easy's Cocktail Lounge dentro del ARIA Resort & Casino.

Aunque definitivamente este es un punto caliente en Las Vegas, es un poco más aislado que otros, escondido al interior del Proper Eats Food Hall del hotel, donde era menos probable que el cuarteto fuera visto.

Taylor Swift can't hide she's totally smitten with BF Travis Kelce in her new YouTube promotional clip for her first music video, "Fortnight," off her recently released 11th album.

The pop superstar's short, but sweet YT montage shows various parts of her personal life as the "Fortnight" track plays in the background with Travis appearing almost instantly.

The clip begins with Taylor rocking out in the studio, then cuts to Travis giving her a smooch as she cooks in the kitchen.

Taylor Swift no puede ocultar que está totalmente enamorada de su novio Travis Kelce en el nuevo clip que lanzó en YouTube para promocionar su primer video musical, "Fortnight", del álbum que acaba de lanzar.

El corto, pero dulce montaje de YouTube muestra varios momentos de su vida personal mientras la pista "Fortnight" suena de fondo con Travis apareciendo casi al instante.

El clip comienza con Taylor rockeando en el estudio, luego corta y aparece Travis dándole un besito mientras cocina.

Taylor Swift and Travis Kelce won't make their big debut at the Met Gala, because they're passing on soaking up the spotlight at fashion's biggest night ... TMZ has learned.

Sources with direct knowledge tell TMZ ... the Grammy winner and NFL superstar were each issued individual invitations to the Met Gala, but both have RSVP'd "no" to the celeb-packed evening.

We know Taylor has a pretty good reason for skipping the event, which takes place on May 6 -- that's the same week she gets back on the road for her 'Eras' tour with a stop in Paris.

Taylor Swift y Travis Kelce aparecieron este viernes en la noche por Los Ángeles para disfrutar de una cena romántica en lugar de ir a pasarlo bien a Coachella.

La querida pareja llegó hasta el Sushi Park, el lugar de moda de la ciudad, agarrados de la mano y viéndose guapísimos como siempre, mientras se dirigían al restaurante favorito de las celebridades.

Echa un vistazo a la foto, Tay está vestida de rojo, mientras que su hombre, Trav, fue con un suéter verde y pantalones cortos, una pareja muy sexy.

Taylor Swift and Travis Kelce popped up in L.A. Friday night ... hitting a romantic dinner instead of rockin' out to Coachella's finest.

The beloved power couple hit Los Angeles hot spot Sushi Park ... holdin' hands and lookin' fine as always while heading into the high-key celebrity restaurant.

Check out the pic ... Tay's decked out in Chiefs red while her man Killa Trav went with an all-green sweater and shorts combo -- a real good lookin' couple.