The Kardashians

Kanye West acknowledged Kylie Jenner blindsided him by secretly signing with PUMA and he WAS pissed off ... and he says PUMA's competition, Adidas, saved him.

Our photog asked Kanye a slew of questions Wednesday at LAX, and Kanye's choice of words is interesting ... "It's possible to go under and still make it out." Kanye was talking about him sinking $53 million into his fashion biz, and getting no bites from investors.

Kanye has lots of love for Adidas ... which sounds like his peace treaty with Kylie could get problematic.

Kylie Jenner just confused everyone by stepping out in Adidas kicks, almost at the exact same time PUMA announced she's the feet of their brand ... and TMZ now has the real story behind the deal.

Our sources say Kanye -- who has a big deal with Adidas -- was pissed off when he got wind Kylie was negotiating with PUMA and vowed it would never happen because it would be like a family betrayal.

We've learned by the time Kanye got wind of a deal between PUMA and Kylie, the contract was already signed. We're told Kanye was initially angry, but he spoke with Kylie and she explained she got a "carve out," and PUMA agreed to let her wear Adidas in addition to PUMA.

Our sources say Kylie explained to Kanye she got the carve out for him, and at this point couldn't back out or she'd be sued. She added the deal was only for 6 months.

We're told Kanye's now actually ok with the deal, and Kylie's supporting him by stepping out today in Kanye's brand.

Kylie Jenner is a spokesperson for the direct rival of Kanye West ... PUMA.

It's a stunning development ... because remember, just a week ago Kanye tweeted, "1000% there will never be a Kylie PUMA anything."

We're told Kylie will be in the Spring/Summer women's training campaign, which launches in April.

PUMA says Kylie represents, "a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign."

Remember, Kanye called out PUMA, telling them, "PUMA, we gone give you your measley million dollars back!!! Never try to divide the family!!!"

Family divided.

Alfonso Ribeiro did some serious fame shaming on Scott Disick ... saying being Kardashian-adjacent isn't enough to land a spot on "Dancing with the Stars."

Alfonso, who won 'DWTS' in 2014, went on a bizarre rant about Lord D outside Madeo Tuesday night -- first claiming he doesn't know or care about Disick, but then ripping his celeb status for a good minute.

He flat out says Scott is "not a star," and adds that Kardashians haven't done much to boost 'DWTS' ratings in the past. His point seems to be Disick isn't worth the half a million bucks he's demanding.

There's a lot more haterade, including a shot at Scott's lifestyle.

The only thing more obvious than Rob Kardashian's confidence coming back ... is that Blac Chyna does a body good!

Rob made a rare public appearance with his GF on Tuesday -- looks like the couple was out in L.A. running errands in the tight confines of her Audi R8 sports coupe. As we've reported, Chyna got her man back in the gym where he's been working out regularly and dropping the lbs.

Undeniable proof Kanye West is a changed, more patient man ... he actually sat through a freakin' magic show with Kim Kardashian and North.

Audience members at magician Dan White's small NYC show tell us Yeezy even seemed impressed with the tricks on Sunday night -- so much so, he stepped up when White asked for a volunteer to help with the final card trick.

Check out the video ... Kanye looked totally baffled by White's sleight of hand.

The magician's only mistake was asking Kanye what his magical hand gesture would be. He quickly replied with a double bird salute.

Rob Kardashian's Valentine's gift to Blac Chyna wasn't just romantic and thoughtful -- it was pricey and literally dripping in diamonds ... TMZ has learned.

We found out Tonia Calderon is the artist behind the portrait Rob bought for BC. As we reported, the piece includes lyrics from John Legend's song, "The Beginning."

Sources connected to Rob tell us he dropped $35,000 to commission the artwork ... which took Calderon 2 days to complete. If you're wondering why a 7 foot by 7 foot painting costs $35k -- we're told Calderon covered all the lyrics with diamond dust, which is the residue left after diamonds get cut.

Diamond dust goes for $50 per ounce.

Our sources say Rob and Tonia met through mutual friends a while ago, and he was impressed by her work. She's made similar pieces for Lady Gaga, Dr. Dre and Diddy ... who ordered a Biggie portrait.

We reached out to Tonia Calderon and she had no comment.

Kanye West gave the crew at his Madison Square Garden show 10 million reasons to keep their mouths shut about him and his family.

We've obtained docs which Kanye got his crew to sign, in which they promise not to breathe a word about what they saw or heard about "all members of the Kardashian, Jenner and West families." The guarantee of confidentiality comes with a threat. Any breach would result in a damage claim "not less than ten million dollars."

As for how long the crew has to zip it ... "the life of artist plus ten years, or fifty years, whichever is longer."

Collecting is a whole other matter, right?

Rob Kardashian's relationship with Blac Chyna has now been memorialized in song.

Blac Chyna posted video of a massive art piece she got from Rob ... emblazoned with lyrics from the couple's song, John Legend's "The Beginning."

And if that doesn't tickle your pickle ... he also gifted her more than 100 red roses.

By any other name, it's love.

Scott Disick is fine for all to see ... he's no longer leading a sober life ... just 3 months after leaving rehab, and this could have an impact on child custody.

Scott was at Up&Down in NYC Tuesday, throwing back beers according to people at the nightclub. We're told Disick partied at Fetty Wap's table after Fetty performed ... drinking the entire night.

We're told the misstep wasn't a one-off -- Scott hit the clubs Thursday night with a flock of hot models, which doesn't bode well for any hope of reconciliation with Kourtney.

Kourtney agreed to let Scott back into her life as a co-parent, with the caveat he stay clean and sober. Given the latest turn of events, it's unlikely she's going to feel comfortable giving him unsupervised physical custody.

Lamar Odom is getting a massive taste of his old life with Khloe Kardashian as the paparazzi swarm around the "exes" in New York City.

This video is remarkable 'cause if you didn't know better, you'd think it was shot 5 or 6 years ago -- Khloe and Lamar arm-in-arm, doing some Greek at Milos in Midtown after Kanye West's show at MSG ... and the photogs firing off shots of their every step.

What's also obvious is how well Lamar's moving around. He slowed a little as he approached their car on the way out, but remember -- this guy was nearly dead 4 months ago. It's an AMAZING recovery!

Khloe's insisted there's nothing romantic between them anymore -- despite her calling off the divorce -- but 2010 called ... it wants this Khloe and Lamar video back.

Kanye West drew a crazy number of celebs Thursday to his Madison Square Garden show ... and they ran the gamut.

Check out the video ... Rosie O'Donnell, Anna Wintour, Gigi and Bella Hadid, A$AP Rocky, Jennifer Hudson, MC Hammer, Wale, Young Thug and model Shaun Ross.

Lamar Odom's miraculous recovery is going so well ... he was able to board a private jet with still-wife Khloe Kardashian.

The estranged, yet super close couple boarded their flight at Van Nuys Airport in L.A. just before 9 PM -- most likely bound for NYC, where most of the Kardashians are gathering for Kanye West's big album release concert Thursday night.

This is the best look we've gotten of the ex-NBA star since he was at death's door a few months ago, and the pics are amazing proof of what TMZ first reported -- that Lamar's cognitive function and speech have almost fully recovered.

Of course, Khloe moved LO into a house near her to continue nursing him back to health. She's said their relationship is not at all romantic now.

L.A. to NYC is a long flight though. Just sayin'.

Kendall Jenner's calling out a skin treatment company in a lawsuit, and the takeaway is this -- she gets paid way more money than we thought, and she's very, very, VERY successful.

Kendall's beef is with Cutera, which used her face and name to advertise their Laser Genesis acne treatment. The ad takes credit for Kendall's "nearly flawless skin" -- but she says she never gave them permission and she never had any deal with Cutera.

The bigger point in this suit comes in the extensive rundown of 20-year-old Kendall's career. As stated in the docs, she has "graced the covers of the world's most prestigious fashion magazines, including Vogue, Vogue Paris, Vogue Japan, Vogue Brazil, Harper's Bazaar (shot by Karl Lagerfeld), Allure, GQ, Glamour, Marie Claire, LOVE, Interview, Paper, InStyle, Cosmopolitan, Cleo, Garage, Dazed, Raine and BLANK, amongst others."

There's even more about her runway work and department stores and blah blah blah ... we'll spare you.

But in the docs, Kendall says she'd command a fee well into 8 FIGURES to do a worldwide endorsement of a product like Cutera. So, she wants the company to hand over its profits ... which better total at least $10 million.

Kris Jenner is portrayed in 'The People v O.J. Simpson' as someone who fiercely believes O.J. murdered Nicole Brown Simpson and is angry that ex-husband Robert Kardashian is defending him ... and we know the sentiment is real.

The promo for next week's show has a scene where Kris angrily confronts Robert. Our sources -- definitely in a position to know -- say Kris did indeed have angry exchanges with her ex and believed strongly from the minute she found out Nicole was murdered that O.J. did it.

Kris was very close to Nicole and knew O.J. well. She and a group of friends who were close to Nicole all shared the same sentiment.

Kanye West is raging and ranting -- when he's on Twitter -- but in the real world the guy's acting like he's on a campaign to win a Nobel Peace Prize.

Kind Kanye's latest beneficiaries were a group of patient fans waiting for him outside his NYC pad ... and even the paparazzi who hung out for him.

Check out the vid -- at first he looks like he's gonna blow off everyone, not saying a word. And then he drops a very huge ... very valuable surprise for the fans. He wasn't done there. When he and Kim Kardashian return from dinner, you gotta see his chat with the photogs.

This is Yeezy ... the "It's a Wonderful Life" edition -- and almost enough to make people forget about that Bill Cosby thing.