Playboy

Dani Mathers is in a heap of trouble, because we've learned the cops are now involved over the photo she took of a naked woman in a gym shower.

We've learned LA Fitness has contacted the LAPD, after confirming Dani is indeed a member of the gym and the person who took the pic.

Dani posted the pic with the caption, "If I can't unsee this then you can't either."

A spokesperson for LA Fitness tells TMZ, "Her behavior is appalling and puts every member's privacy at risk. We have handled this internally and also notified the police."

The gym goes on to say cell phone usage and photography are prohibited in locker rooms, adding, "This is not only our rule it is just common decency."

Former Playmate of the Year Dani Mathers did a despicable thing -- posting a pic of a naked woman in the gym shower without her permission, and then got shamed herself ... into making a totally empty apology.

Mathers thought it'd be funny to mock the unwitting woman's body -- she captioned the pic, "If I can't unsee this then you can't either."

She got the appropriate backlash as the Internet immediately ripped the 33-23-31 sized model for ... 1. exposing the woman's privacy -- and 2. having the balls to criticize the woman's body.

Playboy's 2015 PMOY then made a video mea culpa, claiming it was an "accident" -- which makes next to no sense.

Playboy Playmate Kayla Collins is lucky to be alive today, after her car flipped multiple times on the streets of Hollywood.

Miss August 2008 was driving Sunday night when a car struck her Audi, sending it flying in the air and flipping 3 times.

Miraculously, Kayla did not suffer serious injuries.

She should do an Audi commercial.

Sophie Tweed-Simmons is willing to make the leap from lingerie model to nekkidness ... but it's gotta be artsy. We'll explain.

The 23-year-old spawn of Gene Simmons and former Playboy Playmate Shannon Tweed told us the possibility of posing nude crossed her mind after her lingerie photos got so much attention.

She says it would have to be tasteful "with the best photog/director for a reason that serves the art and myself. I would never do porn." Translation: nothing as explicit as Penthouse.

Our modeling sources say Sophie's already met with Wilhelmina L.A., so she's on her way.

She says her end goal is Sports Illustrated, Maxim or Vogue -- and even though Playmates no longer bare all, Sophie's down to become only the 3rd mother-daughter Playboy centerfold duo.

Family Jewels, indeed.

Hugh Hefner's no rapist enabler ... so dragging his name into Bill Cosby's sexual assault case is ABSURD ... so claims Hef in new legal docs obtained by TMZ.

The Playboy magazine founder just asked the judge to dismiss him from Chloe Goins' lawsuit against Cosby, arguing the suit reeks of a desperate ploy to drum up publicity and force Cosby to settle.

Hefner goes on to say he's never been implicated in a single act of sexual impropriety against a woman.

Former Playboy playmates Karissa and Kristina Shannon have taken their sisterly bond to a new level.

The twins got close and sweaty this week during a desert photo shoot. They painted their naked bodies in 24 karat gold and posed in see-thru black bodysuits.

Sean Stewart's gf Daisy Lea is suffering severe memory loss ... is all we can assume since she went shopping in Bev Hills -- without a single stitch of underwear.

Maybe Daisy -- an extremely flexible Playboy Playmate -- was on her way to a photo shoot, but when she and Sean strolled out of Barneys her tiny wardrobe malfunctioned. Or maybe it functioned exactly as planned.

For the record ... Barneys sells underwear.

Hugh Hefner has sold the Playboy Mansion ... and turns out it's to the guy next door.

Hef's neighbor, Daren Metropoulos, is in escrow to purchase the property. No one's saying how much it's going for ... but we're told it's north of $100 mil.

Hef put his famed Holmby Hills estate on the market in January with a hefty $200 million price tag. The buyer also had to agree to let him live there for the rest of his life.

Daren, whose father is billionaire C. Dean Metropoulos, bought the property next door back in 2009 for $18 mil. We're told he's a huge fan of the neighborhood and intends on keeping the exterior of Hef's home the way it is now. The inside is super dated, and it will almost certainly be gutted and restored.

Daren's family used to own Pabst Brewing Company. He's a big L.A. party guy, so it's not hard to read between the lines ... the allure of the mansion and the parties will go on.

Jose Canseco's biggest contribution to humanity continues to astonish us ... his daughter, Josie, who's turning up the hotness once again ... this time with a semi-nude Playboy photo spread.

Ex-Playboy Playmate Ashley Mattingly called the police on a man she says angrily showed up at her home after a year of flooding her with calls and texts.

Ashley, Miss March 2011, tells TMZ ... a guy named Joey claimed to be a DJ and contacted her about doing a club appearance, which she ultimately turned down. Ashley claims Joey kept reaching out anyway -- and even left her a sterling silver Tiffany necklace on Easter.

But according to the police report filed by Ashley, and obtained by TMZ, he showed up at her Orange County home last month and took back the necklace. Ashley called police to report a "stalking," but Joey was gone by the time cops got there.

Ashley wanted the incident documented, but didn't want to press charges.

Joey admits taking back the necklace, but says he's no stalker. Police reviewed text messages and say they didn't see anything threatening.

Hugh Hefner got put under oath at the Playboy Mansion Wednesday in one of the Bill Cosby sexual assault lawsuits ... TMZ has learned.

We've learned Gloria Allred fired off a slew of questions to Hef in a lawsuit filed by Judy Huth, who claims Cosby got her drunk at a party at the Mansion when she was just 15, touched her vagina and then forced her hand down his pants.

Allred has been an adversary of Hefner's for a while, claiming he facilitated Cosby's alleged sexual abuse at the Mansion. Cosby has denied the allegations. Hef has been mum.

The woman who claims Bill Cosby sexually assaulted her at the Playboy Mansion has just added Hugh Hefner to the lawsuit, claiming he knew of Cosby's predilections of alleged serial sexual battery but still put her in harm's way.

Chloe Goins claims in a new lawsuit, Hefner is the one who introduced her to Cosby at a 2008 party at the Mansion. As we reported, Goins claims Cosby spiked her drink and then when she was out of it sucked her toes. She also says when she came to her breasts were wet and sticky.

Kendra Wilkinson's not waving any white flags in her war with Holly Madison ... but she is blaming hormones for her XXX tweets at her ex-Playboy pal.

We got Kendra outside FOX News Thursday and she explained why she's on the attack, and not planning to back down.

Earlier, she went after Holly on Twitter for dissing Hugh Hefner in a People article. The tweets were extremely graphic, and Kendra's since deleted them.

But the damage is done for Holly, who tells us she doesn't want to be part of a fight where "one woman lives to demoralize and degrade another woman."

Kendra Wilkinson's rap career is off to a rocky start ... it seems whatever she recorded she did under the influence, because she just can't spit the rhymes.

It may be a good thing ... after our photog gives the former Playmate a beat, she throws down a verse or 2 ... and it's, well, just watch.

Maybe rapping is just a diversion so she doesn't have to talk smack about Holly.

Daisy Lea knows you gotta be flexible to make it in showbiz. She's made it.

Playboy's Miss May 2015 -- in South Africa -- hit the beach in Malibu for a photo shoot where she showed off her many, many talents, and her leotard worked overtime to keep her assets in place.

Check out the struggle in the gallery.

Hugh Hefner's younger brother -- a fixture on 'Girls Next Door' -- died at his home in Beverly Hills ... TMZ has learned.

Sources tell us Keith Hefner passed Friday morning. He'd been battling cancer, but it's unclear if that's what caused his death.

He was 87.

Keith had been a longtime exec at Playboy -- handling Bunny training and recruitment (you're welcome). He also did some acting, appearing in a few movies and TV shows like the classic sitcom, "Get Smart."

He was married to model Caya Hefner, and is widely credited with inventing the Bunny Dip ... the sexy move servers used to deliver drinks at Playboy Clubs (you're welcome, again).