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Tom Brady's G.O.A.T.-ness just got even G.O.A.T.-ier, 'cause he and the Patriots have picked up their sixth Super Bowl win ... which looked just as good on the field as it did off of it.

The Pats beat the L.A. Rams Sunday in Super Bowl LIII at Atlanta's Mercedes-Benz Stadium -- and while the score ended up being a mere 13-3 ... it didn't look like Tom and co. cared all that much by the end of it. A win's a win ... and that makes 6 for Mr. Brady.

Naturally, there was a lot of celebrating on the field immediately afterward. And of course, everyone was trying to get to Tom -- for a hug, or a comment ... or anything. Even Bill Belichick had to paw his way through a crowd to congratulate his QB.

After embracing each other on the field and receiving the Lombardi Trophy -- not to mention all the speeches that come with that -- the team eventually trotted off to the locker room for a champagne shower celebration ... but not before a boom box appeared.

Robert Kraft is reportedly handing out 50-year-old cigars right now in the locker room ... and the champagne followed shortly after. We're told the Pats had 100 bottles of Belaire to kick off the celebration!!

The Super Bowl LIII halftime came and went, and it featured A LOT of Adam Levine ... who stripped down until there was practically nothing left up top.

Maroon 5 took center stage Sunday midway through the big game, and they ran through a bunch of their early hits to kick things off. As the show went on, Adam lost more and more layers from his torso ... until he was fully shirtless by 'Moves Like Jagger' at the end.

Travis Scott and Big Boi made brief appearances as well -- each of them performed one verse and a hook of their songs, "SICKO MODE" and "The Way You Move," respectively. But no guest appearances here, even though both songs featured big artists like Drake and Andre 3000. Even M5's "Girls Like You" went without a surprise Cardi B visit. Darn ...

Either way, the spotlight always went back to Adam and co. They were the headliners, after all ... and this performance proved it.

Don't let these two almost identical images of Jared Goff throw off your game ... tackle this challenge by figuring out the differences between these two super similar snaps!

We've been waiting all season for this moment ... the WAGs of Super Bowl LIII!!!

There's a new meaning to Hotlanta this weekend ... with the wives and girlfriends of the New England Patriots and the L.A. Rams invading Georgia for the big game.

You've heard of the Giseles and Camille Kosteks of the bunch ... but, don't let those Pats WAGs superstars distract you from the heat over on the Rams' end, like Ndamukong Suh's girl Katya Leick and Brandin Cooks' wife, Briannon.

Halsey's relationship with her new rocker boyfriend doesn't look like a drag -- the 2 seem to be totally into each other ... even when they're just standing around smoking.

The singer was spotted out in WeHo Thursday night with British musician Yungblud, enjoying a cigarette and some PDA while they waited for their ride. We're told the couple had just left a dinner date at Jones Italian restaurant.

Halsey's been hanging with her slightly younger beau since at least November, shortly after breaking up with G-Eazy ... for the second time.

Even 9 lives can't withstand 20 degrees below zero -- which is why Chicagoans are on a mission to save hundreds of thousands of stray cats ... with the help of tons of straw.

A grassroots community in Chi-Town called "Chicago Community Cats" has been bracing for a week for the polar vortex temperatures by prepping makeshift shelters for stray and feral cats. Erica Roewade, who runs the group, says about 200 people have been working around the clock to build straw-stuffed bins to keep the kitties warm.

It's a huge undertaking. Chi-Town reportedly has roughly 200k feral cats roaming its streets and alleys.

Roewade says the group has also purchased about 100 "Snuggle Safe Disks" (which also keep pets warm), heated water bowls and other supplies to distribute throughout the city.

Considering temps are expected to stay in the negative all week -- Roewade says the most important thing is to keep the frigid wind and airflow off the kitties.

Doesn't seem Tom Brady's got too many nerves heading into his NINTH Super Bowl ... 'cause the G.O.A.T. was nothing but smiles at Patriots practice Wednesday!!!

New England hit the field at Georgia Tech for the first time since landing in Atlanta earlier this week ... and Tom was as cool as ever during the workout.

In fact ... the 41-year-old seemed downright giddy -- laughing and smiling throughout the practice.

Begs the question ... what is he so thrilled about just a few days before yet another pivotal game in his 19-year career??

Perhaps it's that Rob Gronkowski was healthy and on the field practicing ... or maybe he's just that confident about a victory over the Rams????

The 25th SAG Awards is in full swing, and if you take a peek behind the scenes ... you'll see everyone was dressed to the nines and beyond for this thing.

Tons of actors were on hand Sunday for the award show honoring folks in the SAG-AFTRA union, and nobody skimped on the swank -- including Michael B. Jordan (who wore a colorful Louis Vuitton harness over his tux), Lady Gaga who dazzled in a white gown, Viggo Mortensen who killed it with maroon ... and lots and lots of other stars who brought out their best outfits.

Some other standouts ... Chris Pine in the classic all-white tux, Sandra Oh who donned a gorgeous red gown, Darren Criss who sizzled in silver and, frankly, the entire "Black Panther" cast ... who looked absolutely incredible together in the front row.

Mark Consuelos has mastered the double life ... living it up on vacay with his wife AND mistress.

The "Riverdale" star is down in Mexico with his wife, Kelly Ripa, who will costar alongside him later this week on the hit CW show when she plays his TV mistress, Mrs. Mulwray. It's a role Kelly said she's excited about because it was "23 years of auditioning for a role I was born to play."

Know what other roles they were born to play? Making all of us jelly of their ridiculously hard bods ... in matching white swimwear, no less.