Nike

The Air Jordan 13s worn by Michael Jordan during the 1998 NBA Finals sold for $2,238,000 ... the highest price ever paid at auction for a pair of sneakers!!

Sotheby's announced the historic sale of the iconic kicks on Tuesday ... rocked by MJ during the pivotal Game 2 matchup against the Utah Jazz. With the Bulls down 1-0 in the series, Jordan lived up to his clutch reputation, scoring 37 points with five rebounds and three assists in the pivotal game, evening the series at 1 game a piece.

Jordan sported the Bred -- shorthand for black and red -- AJs routinely throughout his career, but make no mistake, this pair is rare. They're the only complete set (left and right shoe) worn by Michael during a Finals game.

Sotheby's says MeiGray, the official authenticator of the NBA, used photo matching to verify the sneakers, originally gifted to a ball boy after the game, were the real deal.

The ball boy previously unloaded the shoes and was not the consignor.

The whopping sale price, despite it being shocking, wasn't necessarily a surprise. Experts predicted the kicks would bring in between $2 and $4 MILLION.

The record-setting sale comes just days after the movie "Air," starring Ben Affleck as Nike founder Phil Knight, and Matt Damon, portraying talent scout Sonny Vaccaro, hit theatres. The film tells the story of MJ's signing with the Swoosh.

Michael's original deal with Nike was worth around $2.5 million ... and 39 years later, a single pair of Jordan's sold for nearly the entire value of his OG deal.

Ben Affleck was looking light on his feet this weekend next to J Lo, and it might have to do with his new Michael Jordan movie ... even though it's not quite a money-maker just yet.

The couple was spotted out Saturday grabbing a bite for lunch at the Beverly Hills Hotel, where they were both dressed up in snazzy duds -- BA was rocking a tan pullover sweater with jeans and matching sneakers to round out the ensemble. Nikes, specifically, mind you.

Jen, meanwhile, was wearing a Springtime colorful sun dress and some high-heeled boots.

It's Ben ya gotta focus on, though, 'cause the dude is absolutely radiating ... flashing a big smile to the paps who were shooting them and carrying a little extra pep to his step. The question ... what the heck is he so damn happy about considering his long grump streak???

Besides being married to Jennifer, he's got a lot to be cheery over ... including his latest flick, 'Air,' which hit theaters this week and which has garnered tremendous reviews and stellar word of mouth. By most accounts, it's 2023's first great flick and a crowd-pleaser.

The only (potential) problem is that 'Air' is not on pace to be a box office smash -- especially since it's up against Mario and co., which is taking the top spot this weekend by a mile.

Although his movie is on pace to rake in around $20 mil or so through Sunday -- depending on which projections you look at -- it reportedly cost a fortune to make ... around $90 mil, according to Variety. With that sorta budget, it's hard to say if Amazon Studios will recoup their investment in the short term ... but it's also hard to say what'll be considered a W here.

'Air' is Ben and Matt Damon's first project under their new production co., where they're sharing the wealth, and what's more ... this flick was made with a streaming-first mentality, even though it's hitting theaters initially. So, the formula for success on this one's wonky.

Caitlyn Jenner is furious with Nike over its new endorsement deal with Dylan Mulvaney ... saying the sneaker giant is going "so woke" by throwing money at the trans influencer, but not Olympic hero Allyson Felix.

The former decathlete weighed in on the social media star's partnership with the Swoosh on Thursday ... and her issue isn't with Mulvaney -- she actually commends Dylan for securing the bag.

Instead, Jenner is pissed at the move because Felix -- a seven-time Olympic gold medalist -- claimed Nike offered her a 70% pay cut and denied her requests for maternity protections after she got pregnant in 2017. She let her contract expire, and she went on to sign with Athleta.

Jenner is using Felix's experience to get her take across ... saying, "As someone that grew up in awe of what Phil Knight did, it is a shame to see such an iconic American company go so woke!"

"We can be inclusive but not at the expense of the mass majority of people, and have some decency while being inclusive. This is an outrage."

It's worth noting -- it's unclear how much Mulvaney is making from the deal ... but as someone who has close to two million followers on Instagram alone, you can assume she got a solid chunk of change.

Jenner isn't the only Olympian fuming over Mulvaney's deal -- silver medalist Sharron Davies called for folks to boycott Nike ... labeling it "a kick in the teeth" to women.

Here's a big shocker from señor Ben Affleck, who's breaking down his new movie, "Air" ... in perfect Spanish!!!

Ben threw social media into a tizzy Thursday as a lot of folks were shocked to learn he's bilingual ... despite the fact it's something of an open secret.

Ben sat down with El Cine En La Ser for an interview about his film ... explaining why Michael Jordan himself doesn't appear in the movie about his groundbreaking Nike contract.

If ya don't have the gift of gab en español, fear not, we did the translation, and Ben says there's not an actor in the world who could make an audience believe they're MJ, so the movie tells the story without focusing on Michael.

Still, Ben says he wouldn't have made the movie without Mike's blessing, which is why he had a sit down with the legend ... who told him the most important parts of the story were nailing 3 characters ... Howard White, George Raveling and MJ's own mother.

It's funny ... Ben says Jordan told him they had to get Viola Davis to play his mom, which Ben jokes is like asking someone to play basketball and they will only do so if MJ's on their team.

Ben's explained the same stuff in English, but it's impressive to hear him say it in Spanish -- which, btw, he learned in his youth ... pre-J Lo.

Ben Affleck is on top of the world lately -- making movies with his best bud, and having his wife star in films he's producing ... which he says is the pinnacle of success and happiness.

The actor-director sat down with CBS Sunday Morning for a chat about his new movie, "Air" which follows the story of Nike signing Michael Jordan to his legendary shoe deal ... and which just debuted at SXSW this weekend to rave reviews and thunderous applause.

The film stars Ben and Matt Damon, and the reunion has truly had a shining effect on BA -- as you can tell in this interview. He talks about how chasing money in showbiz (or any biz, really) isn't the key to fulfillment, as he says he's found out.

Instead, he says he's realized that right now ... he's at his most joyous. That's because he loved coming to work for this "Air" flick -- hanging out with his childhood BFF and collaborating, seeing his kids more often and doing projects he's actually passionate about.

That brings the convo to Ben and Matt's new productions company -- Artists Equity -- which guarantees the ancillary crew members a bigger cut of the pie ... unlike traditional studios.

"Air" is AE's first movie (which is being distributed by Amazon) and they already have another sports biopic in the works ... which will star Jennifer Lopez. Ben addresses the apparent nepotism here in the interview ... and insists he got the best actors for the job, her included.

There's more in the full interview ... like what MJ himself wanted in terms of demands. One of those asks, as Ben shares, was that Viola Davis play his mom -- and she does.

Travis Scott's skills as a fashion innovator are coming under fire by Dennis Rodman ... who's accusing the superstar rapper of copying the look of his signature sneakers.

Dennis went after Travis at Got Sole's recent sneaker convention in Chicago as the NBA champ pointed out his high-top kicks originated the reverse Nike Swoosh logo before Travis' model hit the market.

The Worm's Nike Air Darwin shoe dropped in 1994, shortly before his days of playing with Michael Jordan and the Bulls. Travis and Jordan Brand connected for his popular mocha-colored AJ1 Retro High OG sneakers in 2019.

Dennis didn't seem to be a fan of Travis' shoe, and said he just wants his credit for putting out the design first.

Months after best buds Ben Affleck and Matt Damon hit the set of their new movie, AIR, portraying Phil Knight and Sonny Vaccaro, the trailer for the highly anticipated biopic documenting the rise of Nike just dropped!

The upcoming movie, also starring Jason Bateman, Viola Davis, Marlon Wayans and Chris Tucker, is based on Knight and Vaccaro -- who brought Michael Jordan to the Swoosh.

Nike was launched in 1972 (Knight started another running company in the 60s), and was the opposite of the powerhouse it is today. The business began to grow, but really exploded when Vaccaro, played by Damon, got Jordan to sign with Nike.

Davis plays Michael's mom, Deloris Jordan.  Tucker plays Howard White, a Nike exec.

It's not the first time we've seen the guys in character ... back in June, we got photos from the set. Jennifer Lopez was even there supporting her man, Ben.

Back then, the guys received a mixed reaction ... but now that the trailer's out, fans seem excited about the movie!

But, they're not alone. We spoke with the real life Sonny Vaccaro last year, and he was pumped for the film.

"I'm 83 years old. It was complete surprise to me. It's an unbelievable honor and I believe in what they're going to do is going to be the truth on the film," Vaccaro told us last October.

"This is the best thing that I could have ever imagined."

It's obviously not the first time Damon and Affleck have teamed up together for a movie ... they've done it a bunch, including in the critically acclaimed "Good Will Hunting."

Now's your chance to cop an incredibly rare pair of Jordans -- originally created a few years back to commemorate Biggie's birthday -- and now the kicks are hitting the auction block, but they won't come cheap!

The Air Jordan 13s were designed in 2017 to honor what would've been Notorious B.I.G's 45th trip around the sun ... but the sneakers were never released. They remained locked away ... until now.

23 pairs of the AJs will be auctioned off at Sotheby's ... sizes 7 to 13. The auction tells us they expect each pair to sell between $2,300 to $5,200! There's no reserve price, meaning bidding starts at $1 (and goes way up from there).

As for the design of the sneakers ... the 13s are black with a hint of red. The silhouette of the Brooklyn rapper is stitched on the tongue.

They also feature the words ... "it was all a dream" and "if you don't know, now you know" on the inside of the tongue, which, of course, are some of Biggie's most iconic bars from his 6-time platinum hit "Juicy".

As for why they picked 23 pairs to auction, and chose to auction the sneakers now ... we're told it's to honor Michael Jordan's jersey number and mark the 50-year anniversary of hip hop music.

"This auction marks the only opportunity for collectors and enthusiasts alike to acquire these special limited-edition sneakers that bring together the legacies of the greatest athlete of all time with the greatest rapper ever," Sotheby's exec Brahm Wachter said.

Proceeds from the online auction, which ends February 3, will go towards the Christopher Wallace Memorial Foundation ... an organization that helps inner-city kids excel in school by providing sponsorships and grants, among much more.

Notorious B.I.G. -- who was shot and killed in Los Angeles in 1997 -- is considered one of the greatest rappers of all time and was inducted into the Rock and Roll Hall of Fame in 2020.

Amazing moment in Memphis on Sunday night ... Ja Morant gifted a kid the shoes off his feet following a game -- and the act was so generous, it brought the youngster to tears!!

The emotional scene happened after Ja and the Grizzlies beat the Sacramento Kings, 118-108 ... when Morant saw 9-year-old Zander Carr holding a sign that read, "Ready to JAM out in my JA 1's #summer2023."

The 23-year-old NBA superstar took off his pink, Ja 1 Nike kicks ... and walked over to the kid -- who was already sobbing at the up-close site of the Memphis point guard.

Eventually, Ja signed the shoes and gave Carr a hug -- which turned the youngster into a complete puddle of emotions.

Check out the video the Grizzlies posted of the interaction -- it's pretty awesome!!

Carr's mom, Krissi, could be heard in the clip in complete disbelief ... telling Morant the game was her son's birthday present. The three ultimately posed for a photo ... before Morant headed back to the locker room.

FYI, the kicks Carr got are Ja's debut sneakers with Nike ... that were released on Christmas Day. Morant had dedicated the new signature sneakers to his 3-year-old daughter, Kaari, whose name is actually imprinted on the inner half of the shoe.

LeBron James fans are going to go crazy over this ... the shoes he wore during his first-ever H.S. championship are about to go up for sale -- but if ya wanna own 'em, there better be a whole lot of zeros in your bank account.

TMZ Sports has learned ... the black and white Jumpman Swift 6s that James wore when he won a state title as a freshman on the St. Vincent-St. Mary hoops team in Akron, Ohio are hitting the auction block in just a few weeks -- and they're so incredibly rare, they could land over $200,000 when the final gavel hits.

According to Heritage Auctions, which is hosting the impending sale, the sneakers were gifted to LBJ's stepfather, Eddie Jackson, back in 2000.

Jackson says 'Bron signed the kicks and handed them over following his huge game (25 points, nine rebounds) in the 1999-2000 Ohio High School Division III Championship against Jamestown Greenview.

James -- who was 6-foot-2 as a freshman -- added an inscription on both of the size 14 shoes, writing his jersey number "23" as well as "1999-2000 State Champs."

The auction house says the shoes will come with their original box as well.

The Js are obviously ultra rare -- they're one-of-a-kind after all -- but Heritage Auctions officials say they're also the earliest James game-worn material known in existence.

Kyrie Irving could be close to finding a new sneaker partner ... so says Musiq Soulchild, who tells TMZ Sports he's heard the Nets superstar is talking to a new shoe company about a potential deal in the aftermath of his split with Nike.

We spoke to the "B.U.D.D.Y." artist at DASH radio in L.A. this week ... and he revealed to us that he got the shoe scoop after securing a pair of dope kicks from Devlin Carter at SIA Collective.

Musiq -- real name Taalib Hassan Johnson -- said he was told that Irving and Carter, who runs the "Somewhere In America" brand that's based out of Oakland, Calif., have been speaking in earnest about a future collab.

"I think that will be an awesome decision," said Musiq, who also raved about the SIA shoes he was wearing.

Of course, Kyrie is looking for a new shoe sponsor after he and Nike parted ways earlier this month ... following his suspension for tweeting a link to a film containing controversial and antisemitic content.

Irving has made it known he wants a new partner ... covering up his shoes' swooshes during a Dec. 7 game with the messages "I AM FREE" and "Logo Here."

Khloe Kardashian is trendsetting in an all-new way -- she's got the sneaker resale market popping, just because she wore a pair of Jordans to Bronny James' high school basketball game.

Khloe's Mocha Jordan 1's shot up in price after she rocked 'em last week, according to Remo from Walk Like Us ... a digital marketing company that works with resellers.

Remo tells TMZ ... the shoes normally go for a max of $130 for the women's grade school sizes, but after the Kardashian's appearance some are going as high as $600 -- which we're told is pretty rare, especially for the female sizes. FYI, sizes 6 and 7 are the most expensive right now.

We're told a spike like this is more common for men's size, but retailers instantly noticed the price jump up the same day Kim and Khloe sat courtside for the L.A. area high school showcase.

As we reported, the sisters were having a blast at the HS game featuring LeBron James and Carmelo Anthony's sons. The crowd was filled with celebs, including La La Anthony and Scottie Pippen, along with the K sisters.