Conor McGregor Fitness Company Stands By UFC Star ... Despite Civil Case
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Conor McGregor might've lost his gig as the face of Proper No. 12, but his business corner isn't completely empty ... with one company telling TMZ Sports the results of the recent civil case will have zero impact on its relationship with the UFC superstar.
McGregor has racked up countless endorsement deals throughout his career ... including a deal with Swedish fitness brand Boxbollen, a product that promotes exercise at home.
We spoke with Boxbollen co-founder Jacob Eriksson days after a jury found McGregor liable for assaulting Nikita Ni Lamhain in 2018 ... and he said while the company takes these matters seriously, it's not abandoning the Irish athlete.
Dee Devlin Rips McGregor's Accuser ... 'What Sort Of Woman Are You!!!'
Dee Devlin just went scorched earth on Conor McGregor's sexual assault accuser ... lighting her up in a series of Instagram posts on Tuesday afternoon.
In the IG Stories, the UFC superstar's longtime partner called Nikita Ni Lamhain -- who just won her civil case against McGregor in Ireland last week -- a liar ... and said straight up, "My sons will be warned women like you exist in the world."
Devlin claimed that back in 2018, prior to Ni Lamhain's suit against McGregor, Ni Lamhain would send "messages and pictures of herself over and over to my man" ... despite knowing he was in a committed relationship.
Conor McGregor Yanked From Proper No. 12 Marketing ... Days After Court Ruling
Conor McGregor is being dumped by the whiskey empire he helped build -- with Proper No. 12 telling TMZ Sports the UFC superstar will no longer be part of its marketing campaign following his civil case.
A spokesperson for Proximo Spirits tells us ... "Since 2021, Proximo Spirits has been the 100% owner of Proper No. Twelve Irish Whiskey. Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand."
The news comes on the heels of a jury finding McGregor liable for the assault of Nikita Ni Lamhain ... who accused him of raping her in 2018.
Conor McGregor I Regret Cheating On Dee Devlin
Conor McGregor is owning up to his past mistakes after his civil case ... sharing his remorse for cheating on his longtime partner, Dee Devlin -- but reaffirming his actions six years ago were entirely consensual.
The UFC superstar released yet another statement on the results of the month-long case ... this time, he admitted he's far from perfect and never should have entertained Nikita Ni Lamhain's "outreaches" following a 2018 Christmas party.
"I should have shut the party down," McGregor said. "I should never have stepped out on the woman I love the most in the world. That’s all on me."
Conor McGregor Dropped By 'Hitman' ... After Losing Civil Assault Case
The developers of the super popular "Hitman" video game franchise are severing ties with Conor McGregor in wake of his civil assault case loss last week.
IO Interactive -- which put the controversial UFC superstar in its "Hitman" universe via an update earlier this year -- wrote in a post on X that it will begin removing all of its McGregor-related content this week.
"In light of the recent court ruling regarding Conor McGregor," "Hitman" officials said, "IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately."
Francis Ngannou I'm The Best MMA Heavyweight Alive ... NOT Jon Jones!!!
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Jon Jones is NOT the most dangerous heavyweight MMA fighter in the world, despite dominating Stipe Miocic at UFC 309 ... according to Francis Ngannou, who says that distinction belongs to him!
TMZ Sports spoke with the former UFC heavyweight champ turned PFL MMA and boxing star following Bones return to the Octagon on Saturday at Madison Square Garden ... and we asked him, promotion aside, whether JJ was the best out there.
"You can't deny what [Jon] has done as a heavyweight," Ngannou said, "but I personally cannot classify him as the best heavyweight of all time. C'mon, man."
Conor McGregor "Justice And Truth Will Prevail!" Rages After Unfavorable Outcome In Civil Rape Case
Conor McGregor didn't hold back Saturday morning ... just a day after he was found liable for assault in his civil rape case in Ireland.
CM first responded to an X post from the Irish Independent newspaper about the outcome of his case, which included the line, "Justice has been served."
The MMA star replied, "Justice was served for James Lawrence, yes! Deplorable what they done. Nikita hand, vicious liar! APPEAL!"
Conor McGregor Found Liable For Assault In Civil Rape Case ... Planning Appeal
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UPDATE
9:46 AM PT -- Conor McGregor tells TMZ Sports ... he is planning to appeal Friday's decision.
In a statement, the UFC superstar said, "The judge's instruction and the modest award given was for assault, there was not an award for aggravated or exemplary damages. I am disappointed that the jury did not hear all the evidence that the DPP reviewed."
He added, "I am with my family, focused on my future."
Conor McGregor has lost his civil rape case in Ireland ... a jury just found him liable for assault.
Conor McGregor Gets Support From Fiancée In Court ... As Sexual Assault Civil Trial Continues
Dee Devlin -- Conor McGregor's longtime partner -- showed up to an Ireland court on Friday to support the UFC superstar as he continues to fend off a sexual assault lawsuit.
The 36-year-old fighter has been facing his accuser, a judge and a jury in the civil case throughout November... as a trial over the allegations first began back on the fifth.
The case centers around a woman, Nikita Ni Lamhain, who alleges McGregor and another man had sex with her against her will following a holiday party back in 2018.
Paul Vs. Tyson Breaks Records With $18.1 Mil. Gate
Jake Paul vs. Mike Tyson was one for the record books ... as the massive event generated one of the biggest gates for any boxing or MMA spectacle in U.S. history!!
Paul's Most Valuable Promotions dropped the official numbers Tuesday morning ... saying total ticket revenue for the fight was $18.1 million -- which beat the previous Texas record of $9 milli held by Canelo Álvarez ... and is the most for any combat sports event outside of Las Vegas.
Overall, it came out as the ninth-highest combat sports gate America has ever seen.
Francis Ngannou Shuts Down Jake Paul Fight Talk ... 'Don't Be Silly!'
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Sorry, fight fans, don't expect Francis Ngannou to share the ring with Jake Paul ... 'cause The Predator tells TMZ Sports that scrap will never happen!
We caught up with the former UFC heavyweight champion following the wildly successful Netflix boxing event that saw 60 million households tune in for Paul's unanimous decision win over Mike Tyson -- and we asked him about his tweet, saying he'd slap El Gallo the next time he saw Jake.
With fans pumped at the prospect of a Paul and Ngannou fight, we had to see if there was a chance. Unfortunately, the 38-year-old wasn't having it, saying the prospect of them sharing the ring is straight up disrespectful.
Dana White Loudest UFC Entrances Ever?? ... McGregor & Trump!!!
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Jon Jones dominated Stipe Miocic in the main event of 309 ... and then shouted out President Trump during his post-fight interview with Joe Rogan.
Bones even started a "USA! USA!" chant ... and hit Trump's famous dance move, before exiting the Octagon and talking to the president-elect.
The UFC has no shortage of star power at its events -- in and out of the Octagon -- so, who's gotten the loudest pop from the crowd?!
Dana White has an answer.

"When you think about fighter walkouts, whenever a fighter walks out to the [Octagon] — I mean, the two biggest that actually shake the arena are President Trump and Conor McGregor, two of the biggest fight walkouts ever," the UFC boss told Babcock on the TMZ Sports TV show (airs nightly on FS1).
Brandon Moreno Gunning To Be Greatest Ever ... In Flyweight Division!
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Brandon Moreno has twice been the UFC's flyweight champion -- and he could soon have a chance to win it for a third time -- but, the Mexican MMA star is on the hunt for a goal even bigger than gold ... he wants to be the greatest ever!
"Man, I want to be one of the best," Moreno told TMZ Sports this week ... "I want to be of the history of the flyweight division. I won the title twice in the past, but I feel I have to do a little bit more, you know?"
Of course, G.O.A.T. is a subjective debate with no definitive answer. Still, most agree Demetrious Johnson is the best ever in the division, with Henry Cejudo making a strong case for himself (Triple C beat Mighty Mouse -- not to mention he won an Olympic gold medal and became UFC bantamweight champion, too).
Rose Namajunas Open To Taking Boxing Match ... W/ Eyes On Katie Taylor!
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Rose Namajunas has accomplished nearly everything over the course of her career in MMA ... and while she still has eyes on getting back her championship belt -- she tells TMZ Sports she wouldn't mind stepping out of the Octagon and into the boxing ring one day!
We caught up with the fifth-ranked UFC flyweight ahead of her upcoming bout against third-ranked Erin Blanchfield ... and while she is not sleeping on EB -- who is known for her grappling -- Rose believes she is overall the better fighter.
"I feel I'm superior in all areas of MMA," Rose said. "Especially being able to mix it all up, that's what I do best. I'm really looking forward to the challenge. I know she's a tough opponent, so I'm very prepared."
Belal Muhammad Champ Out Of UFC 310 Main Event ... After Bone Infection
Belal Muhammad's first defense of his UFC welterweight world title will have to wait ... as the champ has been forced out of his main event fight at UFC 310 after suffering a nasty bone infection.
The 36-year-old revealed the news Tuesday morning ... showing off the ailment before going under the knife, and we're not doctors, but it's safe to say a human toe probably shouldn't be that swollen!
"Caught a bone infection in my foot .. had to put a picc line in my arm for iv antibiotics the next 6 weeks with no physical activity," Belal said.
Jon Jones Agrees To Anger Management ... In Assault Case
UFC superstar Jon Jones just caught a break in his drug test-gone-wrong case ... agreeing to attend anger management classes to resolve his charges.
Officials announced the deal prior to the bench trial that was slated to begin in New Mexico on Tuesday ... which will dismiss the two charges stemming from the incident if Jones completes four hours of treatment and keeps his nose clean for 90 days.
Jones initially pleaded not guilty to assault (petty misdemeanor) and interference with the communication (misdemeanor) in July ... and, at the time, he accused a tester of being unprofessional and catching him by surprise during the visit to his Albuquerque home.