Los Angeles Rams

Nick Swardson is a die-hard Vikings fan -- "I like the Vikings more than my family."

So, when we asked how he felt about Vikings QB Case Keenum leading his team to victory over the team that let him go last year, the Rams -- Swardson was LOVING it.

Backstory ... the Rams let Keenum go after the 2016 season after benching him for Jared Goff. The Vikings swooped him up and the rest is history.

Todd Gurley had a hell of a Sunday.

After putting a 33-7 beatdown on the Houston Texans, the L.A. Rams superstar running back dashed over to Nightingale Plaza in Hollywood to celebrate with a smokeshow date.

We're told the two got the VIP treatment on the way in -- and the way out. Let's face it, the Rams are finally getting treated like rockstars in Los Angeles.

No word on who Todd's attractive lady friend is -- but we're workin' on it.

Congrats!

The Rams have returned to L.A. after stomping the Cardinals in London ... and as you'd expect, head coach Sean McVay was in a GREAT mood!

WARNING: Our photog was SUPER excited (big Rams fan) and fanboy'd out a little too hard when talking with Jared Goff.

But he settled down by the time McVay came by -- and talked to the 31-year-old head coach about how the Rams (and Goff) are taking the league by storm.

Ex-L.A. Rams WR Deon Long -- who was featured on "Hard Knocks" when he got cut for bringing a woman to his dorm room -- is now a suspect in an armed robbery, TMZ Sports has learned.

Long's firing became a viral moment when then-coach Jeff Fisher ripped him for violating the team's "no female guests in the room" rule during training camp.

Now, law enforcement sources tell us the 26-year-old is suspected of pulling a gun on a man in a craigslist transaction that had gone bad over a duffel bag.

We're told the alleged victim told police he met up with Long to sell him the bag -- but instead of producing cash, Long whipped out a pistol and made off without paying.

Cops are now investigating. We've also reached out to Long for comment, so far no word back.

Eric Dickerson thinks the Chargers relocating to Los Angeles was a HUGE mistake ... telling TMZ Sports the Bolts are "no factor" in Hollywood.

We spoke with the Rams Hall of Famer about whether there's enough love to go around for both teams in L.A. ... and E.D. made it clear there's no competition to attract new fans.

"First of all, the Chargers are no factor," Dickerson says. "I hate to say that, I mean ... the Chargers don't even have Chargers fans in San Diego."

"I don't see the Chargers having a lot of success here in L.A., just to be honest with you."

Here's video of the moment Jeff Fisher told his Rams coaching staff he was just fired -- and Fisher was extremely emotional ... telling his coaches, "Sorry if I let you guys down."

The footage was shot during Week 14 of the 2016 NFL season (on or around Dec. 11) -- Fisher is breathing heavily and trying to collect himself before breaking the news in a team meeting room.

It's clear his staffers were completely blindsided by the announcement.

He promises he'll do everything he can to help get the other coaches new jobs.

In the video -- captured for this season's "All or Nothing" documentary on Amazon -- you can see assistant coach Mike Singletary walk up to Fisher to shake his hand and thank him.

The Rams have since replaced Fisher with 31-year-old Sean McVay. Fisher is currently unemployed.

You're looking at the most black people ever on the set of "Friends" ... courtesy of the L.A. Rams!

The Rams' rookie class hit up the Warner Bros. Studios in Burbank, CA on Monday for a spectacular VIP tour of the backlot ... which included Central Perk.

Serious question ... these guys are in their early 20s. Do you think any of them have ever seen a full episode of "Friends"?

Doesn't matter ... the guys had a blast anyway visiting other iconic Warner Bros. movie stuff --- including Harry Potter's broom, the Batmobile and more!

WR's Cooper Kupp and Shakeir Ryan even went behind bars in the jail cell from "Suicide Squad."

Other must-dos ... visit the Hollywood sign, survive an earthquake, go to the Walk of Fame and leave disappointed and get stuck on the 405.

Welcome to L.A.!

Chargers players Donavon Clark & Tyrell Williams are throwing down the gauntlet to L.A. football fans ... saying the time is now to choose their team, 'cause the bandwagon will be full at a later date.

We got the guys out at Pink's Hot Dogs in L.A. (football players gotta eat) and asked them how Tinseltown pigskin fans are supposed to make their decision between the Chargers and Rams.

It's a good question ... L.A. hasn't had a team in FOREVER, and now there's two, so the city could be thrust into an all-out football civil war.

Clark and Williams say no matter how you make your decision ... MAKE IT NOW ... 'cause they're planning on winning a lot of games and don't want fans who just root for the trendy team.

Lindsey Vonn's brief stint as an L.A. Rams fan might already be over -- because her boyfriend is no longer a member of the coaching staff ... TMZ Sports has learned.

Kenan Smith was an offensive assistant coach with the team for a couple years until late last season ... when he was promoted to tight end coach.

But with head coach Jeff Fisher getting the ax ... it seems Smith did too.

No word on where he'll go next -- but don't worry, with a few years of NFL coaching experience under his belt, he should be fine.

And until then, he's traveling the world with his smokin' hot Olympic legend girlfriend and learning how to ski ... so yeah, don't feel bad at all.

Here's Rams QB Jared Goff giving back to the community, helping some NFL hopefuls (who will probably be millionaires one day) get ready for the NFL combine.

Goff headed to Oaks Christian School -- a high school in the L.A. area -- and tossed the pigskin around with some aspiring pros earlier this month including Florida State's Jesus "Bobo" Wilson and Quincy Adeboyejo from Ole Miss.

The guys were training as part of a program from Sports Academy L.A. and we're told when Goff heard about it, he decided to chip in and give them specific notes on the NFL combine process.

Also getting some #1 pick tutelage was Matt Corral ... a high school junior who's nationally ranked as one of the top 5 QB's in the 2018 class.

Brutal honesty from Eric Dickerson to Ezekiel Elliott Thursday night -- with the Hall of Famer telling the Cowboys star he's GLAD he didn't break one of his rushing records and he hopes he NEVER does!

The two superstars came face-to-face at the Madden Party in Houston -- when we brought up the fact that Zeke came just 178 yards shy of breaking E.D.'s single season rookie rushing record.

Dickerson LOVED IT ... and said bluntly, "No one wants their records broken!"

Zeke told the legend he's coming for his 2,105 all-time single season record ... Dickerson's rooting against that too!!

Only ONE running back can be the true king of L.A. ... and Chargers' Melvin Gordon says he's ready to do battle with Rams star Todd Gurley.

The L.A. Chargers running back says he's got nothing but respect for Gurley -- but it's clear in the clip, he wants to be known as #1.

Gurley made the Pro Bowl last year. Gordon made the Pro Bowl this year.

So, who's got the advantage?

"We'll figure it out next year," Gordon says ... "Ain't no more talkin'. We'll let the work do the talk."

L.A. Rams legend Jack Youngblood has a message for the other NFL team in town -- GIT!!!

The Hall of Famer just touched down in Houston when we asked about business back on the West Coast -- specifically if L.A. is big enough for both the Rams and the Chargers.

The answer -- HELL NO.

He may be young, but new L.A. Rams head coach Sean McVay is no dummy ... and ALREADY called Eric Dickerson to let him know he's more than welcome on the sidelines.

Dickerson just landed in Houston for the Super Bowl (he's pickin' ATL) when we asked how he felt about his team signing 31-year-old McVay -- the youngest head coach in NFL history.

Turns out, E.D.'s a big fan -- "He called me when he got the job ... we spoke and he seemed like a nice guy."

Of course, Dickerson clashed with the last Rams coach, Jeff Fisher -- with the NFL legend saying Fisher told him he wasn't welcome on the sidelines because he was critical of the team.

Fisher got fired. Dickerson says his issues with Fisher are in the past ... no bad blood.

The battle for L.A. has begun ... and Chargers Pro Bowl safety Jason Verrett just fired one of the first shots!

Verrett was leaving the Chargers media event in L.A. on Wednesday when we asked which team the locals would embrace more ... the L.A. Chargers or the L.A. Rams?

"Chargers," Verrett said ... "because we're a better team."

New L.A. Rams coach Sean McVay just got a HUGE endorsement from Kurt Warner -- who says McVay's age -- he's only 30 -- won't change how the guys in the locker room respect him.

Warner is no doubt the best QB in Rams franchise history, so when we got him at LAX we wanted to know what he thought about the organization bringing in the youngest head coach in NFL history.

A lot of people have said McVay's age will be an issue ... the thinking being there's no way a locker room full of NFL vets can take a coach seriously who's the same age as Drake.

Kurt, who's also a finalist for the Hall Of Fame this year ... doesn't agree with that at all and tells our camera guy authority and respect trump youth every time.