Ryan Lochte Chillin' with Playboy Model Girlfriend ... In Rio

Ryan Lochte's already a big winner in Rio -- because his hot Playboy Playmate girlfriend flew out to Brazil to hang with the Team USA swimmer.

Lochte's lady is Kayla Rae Reid -- a Playboy model who's been connected to Lochte for several months.

Our sources say the two have been dating since March -- but things got serious in April when he posted the first pic of the two of them together on social media. Since then, she's met his family and things seem to be going well.

Kayla is currently in Rio with Lochte -- the two were acting all coupley at the Beats House over the weekend.

Lochte is only competing in one event (the men's 200 individual medley) and that goes down on Wednesday. Other than that, the two have plenty of time for a couple's vacation.

#Jeah.

Reggie Bush's Wife I'm Sexy and I Know It

While Reggie Bush is heating things up in Buffalo ... his wife is still ON FIRE in California.

Check out Lilit Bush showing off her insane curves ... just because she feels like it.

Lilit explained, "Just sometimes I'll take a sexy picture."

No complaints here.

Britney Spears Version 1 of New Music Vid Too Sexy or Just Pointless?

Britney Spears rejected the music video commissioned for her new song, and there's a dispute over why it was 86'd.

Famed photographer/director David LaChapelle was at the helm of the video for "Make Me ..." Sources connected with LaChapelle tell TMZ Britney's team rejected the video because they felt it was too sexy.

We got a very different story from our Britney sources. We're told the team was extremely disappointed with the video because it was utterly disjointed ... pointless with no story line.

Gotta say ... when you watch a clip from the video, it's hard to follow.

Britney's people went to Randee St. Nicholas for another stab at the video, and this one has a clear beginning, middle and end.

Justin Bieber My Insta Hottie is Spotted

We're betting Justin Bieber's already had a close-up view of the birthmark in this pic -- can you spot it? It's okay if your eyes didn't go there first.

Model Sahara Ray's the chick the Biebs is cavorting with in Hawaii. Check out the pics ...the Aussie's fantastic curves are what dream vacations are made of ... if you're Justin.

#OneLessLonelyGirl

Britney Spears Glorious ... In Wet Bikini

Britney Spears mixed business with pleasure this week flying to Hawaii on the heels of her new album announcement.

It's called "Glory" ... which works too when you see Brit in these photos. She's baaaaaaaaack ... and got some too.

Ireland Baldwin in 'Treats!' Mag First Wet, Nude Photo Shoot ... Just Like Her Mama

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IRELAND'S TREAT
treats! magazine

Ireland Baldwin's doing wonders for the sequined collars and cuffs industry ... modeling a set of 'em in the nude.

The 20-year-old model showed off just about everything for a "treats!" shoot that features her in see-through tops, mesh tops and NO tops at all -- and we scored this behind-the-scenes video.

Her mom, Kim Basinger, did her first fully nude shoot for Playboy when she was 29 years old.

Ireland's not just curvy ... she's ahead of the curve ... and you can get it all here.

Miss Bumbum 2016 Forget the Olympics ... It's All About Brazil's Best Butts

The Summer Olympics in Rio are less than a week away, but the hottest contest down there is Miss Bumbum 2016 -- and all signs point to a stiff competition.

Check out these shots of this year's frontrunners ... though we suspect no one's looking at their fronts.

Lewis Hamilton Crotch-Thrustin' Like a Champ ... At Barbados Parade

Lewis Hamilton is having a great time in Barbados.

Here's the Formula One champ thrusting around the Crop Over festival with a couple of scantily clad lady friends.

Usain Bolt would be proud ...

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GRINDIN'
SplashNewsOnline.com

Lewis Hamilton Partying with Half Naked Supermodel

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LET'S PARTY
Instagram

Formula One champ Lewis Hamilton is having a GREAT day -- partying in Barbados with a half naked Chanel Iman ... who's stealing the show at one of the hottest festivals in the world!

Cristiano Ronaldo Slid Into Model's DMs ... Not In Relationship

It goes down in the DM ... at least, that's how it went down with Cristiano Ronaldo, who social media pimped his way into a hangout session with Casi Davis, TMZ Sports has learned.

Draymond Green $100k Vivid Offer 'Perfect' Penis For Porn!!

The guy behind the Kim Kardashian sex tape says he wants a piece of Draymond Green -- saying he was so impressed with Dray's monster penis, he's offered the guy a 6-figure porn deal!

Cristiano Ronaldo Kissing Smokin' Hot Mystery Chick ... At Miami Pool

Kiss-tiano Ronaldo????

Seems someone has finally tamed the tan stallion ... because Cristiano Ronaldo was getting VERY up close and personal with a hot blonde in Miami this weekend ... and even planted a kiss on her!

The two were all about the PDA -- holding each other in the pool ... and literally getting on top of each other on the deck chairs.

At one point, a smokin' hot friend came over and began smackin' the lady on her butt -- and no one complained.

Despite all the attention, Ronaldo has yet to put her on his Instagram page -- so, it's not official ... at least not yet.

11:09 AM PT -- MYSTERY SOLVED!!!

The woman is Cassandre Davis -- a Florida-based fitness model who's racked up more than 500k instagram followers due to her ass-centric workout videos.

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I WORK OUT
Instagram

Kylie Jenner Check Out My See-Through Birthday Suit

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FAMILY NIGHT
TMZ.com

Kylie Jenner got her birthday party started early -- and she did it partially nude ... naturally.

The soon-to-be 19-year-old rolled deep Sunday night with her whole 'KUWTK' krew into The Nice Guy for a huge party ... 10 days before her actual born day.

Kim Kardashian showed up with a new short 'do ... and Tyga also showed up, but the birthday girl could not be upstaged.

KJ was the sheer winner.

Lindsay Lohan Boobs Ahoy! Major Spill on Yacht Trip

Lindsay Lohan is just barely holding it together ... and the 'it' we're referring to is her rack.

LiLo had way too much confidence in a strappy black wrap Saturday as she ventured out on the island of Sardinia. She's still yachting around Italy with friends during her getaway from fiance Egor Tarabasov.

As we first told you ... Linds thinks they can work things out after their blowout fight in London, and you can see she's still flashing her engagement ring.

No doubt, it's gonna be a struggle ... for those tassels! Damn.

#NoSupport

Bikini Model Trump Defends the Border ... Of My Boobs & Butt!!

Donald Trump got caught in the middle of a classic L.A. thirst trap ... set by a Latina model, no less.

Liziane Gutierrez hit the beach Friday sporting a white bikini with the GOP candidate's face on her nipples and just above her ass crack.

We'll say this, the Brazilian model -- most famous for suing Chris Brown and a nightclub run-in with Jason Derulo -- is no dummy. If you're desperate for attention, putting the Donald all over your bits will do it.

If she's really an eager beaver though ... Liziane will try a Hillary two-piece.

Irina Shayk Teeny Bikini Goes Missing ... Bradley Cooper Misses Out

We're not really sure why Irina Shayk even bothered with this bikini.

The supermodel was on vacay with Bradley Cooper -- they moved on to the Italian isle of Sardinia.

Looks like Irina was solo on the beach as her butt was devouring a micro bikini. Bradley? For some reason he was playing tennis.

Julia Roberts said it best ... big mistake, Bradley. Huge.