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Memphis is under siege by a gunman going on a shooting spree across town with at least 5 people hit at the time of this post ... cops are reporting multiple shootings and large parts of the city are going on lockdown.

Police in Memphis says the suspected shooter is 19-year-old Ezekiel Kelly and he's considered armed and dangerous. Cops say he's been changing cars and moving around the city, in a scene that sounds straight out of a video game.

The alleged gunman went live on Facebook, where he claimed to have shot numerous people ... with video showing him going into an auto parts store and aiming a gun at someone and pulling the trigger.

Cops say Kelly is the man in the video and he's wanted for multiple shootings in Memphis earlier Wednesday.

There was previously a shooting at a gas station, and another minutes later just down the road, which cops say left a woman critically injured.

Police are urging residents to remain indoors ... and the University of Memphis is on lockdown after shots were reported in the area.

Mark Zuckerberg might be the most eccentric of the tech billionaires out there ... 'cause the dude's apparently diving into mixed martial arts, with some skills to boot.

The Facebook founder posted a video Saturday, which shows him training with a fighter named Khai 'The Shadow' Wu ... who's got his UFC debut coming up on Fight Pass. To ring in the milestone, Mark honored his buddy with this clip of them throwing blows.

Check it out ... you see MZ all padded up an going toe to toe with Khai, and wouldn't you know it -- it actually looks like he knows what he's doing. Peep that vicious leg kick!

Mark writes, "One of my training partners, @khaiwu, is making his debut on @ufcfightpass tonight. Looking forward to a great fight." So it seems Zuck's the one who's getting a workout in with Khai -- and not the other way around. On the face of it, the sessions are paying off.

Of course, some can't help but notice that Mark recently sat down with Joe Rogan for a chat on his podcast ... where they talked more serious issues than they did Octagon fighting.

After seeing this demonstration, though ... maybe JR has more in common with the Meta boss than he thought. And perhaps we'll even see Zuck ringside one of these days! 😆

Richard Simmons is feeling the love, more than 8 years after he disappeared from the public eye, thanking fans for their support and well wishes on the heels of TMZ's documentary about his life and his disappearance.

Simmons, who hasn't posted a message directly from himself on Facebook in years, broke that streak Wednesday, saying, "Thank you, everyone, for your kindness and love! ❤️ Love, Richard."

Richard's post comes just a couple days after the premiere of "TMZ Investigates: What Really Happened to Richard Simmons" on FOX and Hulu. An in-depth look into Richard's life, his success and his disappearance from public life.

We're told Richard watched the special and is extremely moved by the reaction of thousands of his fans who have sent well wishes.

While Richard's official Facebook account regularly posts old clips and workout vids -- usually getting a couple hundred comments -- the direct note from Richard clearly had fans excited, with close to 5,000 comments in less than 48 hours.

Mark Zuckerberg was apparently a baseball star for a very small part of his life, and a signed piece of that history is hitting the auction block.

The card's being sold at auction by ComicConnect.com in September ... it's allegedly been held by one of Mark's old camp counselors all these years.

Allie Tarantino remembers Mark standing out amongst the rest at Elmwood Day Camp in Westchester, NY back in 1992. Allie had an extensive baseball card collection, so when the 9-year-old kid came up to him with one of his own, he knew it had to get signed.

Since Mark's rise to the top, Allie's used the card as a big talking point in conversations, of course -- he decided to sell it off to help with his kids' college funds.

Collectibles expert Stephen Fishler, says it's tough to value because there's nothing like it --they're opening the bid at $1, but it'll be an unpredictable fight to the top. It will also be auctioned as an NFT.

Rookie cards seem to be all the rage right now, at least as far as price points go -- one of Lebron James recently sold for a whopping $5.2M!!!

FYI -- Zuck's stats are great, too ... the 48-pound infielder hit 23 of 25 at-bats that season, cleaning up with an impressive .920.

Will Smith has spoken out on camera for the first time over slapping Chris Rock at the Oscars, and he clearly feels a lot of shame and remorse.

Smith posted his mea culpa on Facebook, answering questions from fans about the moment that shocked millions of people.

Smith says he didn't go ballistic because Jada Pinkett Smith rolled her eyes at Rock's joke ... he says he did it on his own because he felt the joke was insulting and disrespectful. He also made it clear ... he and Chris Rock had 'history," and clearly not in a good way.

Smith said he has suffered trauma, primarily for disappointing his fans and others, saying "I didn't live up to people's image and impression of me."

As for why he didn't apologize to Chris, he says he reached out but Chris wasn't ready to talk to him, but he apologized in the new video.  The 2 haven't spoken since the Oscars.

He went on to say ... "I am human and I made a mistake and I'm trying not to think of myself as a piece of s**t."

As for his former good friend Tony Rock, Chris' brother, Will apologized to him and conceded the damage done is probably "irreparable."

"Naked and Afraid" contestant Melanie Rauscher has died under mysterious circumstances in Arizona -- her body was recently found near cans of dust cleaner, TMZ has learned.

Melanie, who appeared on 2 seasons of the popular Discovery Channel show, was dog sitting at a residence in Prescott, AZ while the homeowners were away on vacation, according to Corey Kasun, a rep for the Prescott Police Department.

The homeowners returned on the afternoon of July 17 and found Melanie deceased on the bed in the guest room, Kasun said.

We're told several cans of compressed air -- which can be used to clean dust off computers -- were found near her body. It's unclear if Melanie consumed the contents of the cans.

Cops say there were no obvious signs of foul play, and they did not find a suicide note or drug paraphernalia. The dog was okay.

The Yavapai County Medical Examiner will determine Melanie's cause of death.

Melanie was mainly a contestant on "Naked and Afraid" in 2013 and the spinoff show 'XL' in 2015. Close castmate Jeremy McCaa posted a touching tribute to Melanie on his FB page, saying he was "feeling broken."

Melanie was 35.

Boosie Badazz says Twitter is the only social media platform he has left ... and he's using it to fire off a series of hate-filled messages to the FB and IG honchos he blames for banning him.

In the rants, which continued Friday after an initial wave on Thursday, Boosie IDs Facebook's Mark Zuckerberg and Instagram's Adam Mosseri for shutting down his @americasmostwantedig handle -- and he drags their families into it too, while spewing some pretty foul things.

He went so far as to wish they died in a helicopter crash, instead of Kobe Bryant.

Boosie thinks body cam video in Georgia prompted IG's latest deletion of his account, and he's vowing to get revenge by starting a new Instagram account.

As of the time we posted, his 62 followers don't exactly represent the rallying cry he's hoping for, but maybe the weekend will bring in more support?

TMZ broke the story ... Boosie's been fuming since he was handcuffed earlier this week in Georgia during a traffic stop where he was the passenger.

While in cuffs, he ranted the cops were targeting him. The cops say they weren't rapper profiling, just following protocol.

Jada Pinkett Smith is finally addressing the infamous Oscars slap, but rather than apologizing ... she's saying Chris Rock and Will Smith both have to set aside their differences.

She opened the latest episode of "Red Table Talk" by saying, "My deepest hope is that these two intelligent, capable men have an opportunity to heal, talk this out and reconcile."

Jada only had one more remark about the incident ... which was that she believes both her husband and Chris are needed now more than ever.

Her take is kinda shocking, because most people feel it's Will who really owes Chris a face-to-face -- or at the very least a personal convo -- where he apologizes for getting physical.

As you know, Will has been banned from the next 10 years of Oscars ceremonies after slapping Chris over a joke about Jada's bald head -- she's been open over the years about her struggles with alopecia.

In fact, if not for alopecia she might not have even addressed the slap -- the 'RTT' episode is about the challenges Jada and others face with the condition.

Facebook teaming up with a major Republican consulting firm to turn public opinion against their fiercest rival reeks of desperation ... so says Taylor Lorenz.

The Washington Post columnist joined us on "TMZ Live" Wednesday to break down her bombshell report on the ways in which Mark Zuckerberg's FB and Meta are playing dirty in their war with TikTok.

Taylor says Facebook looks incredibly weak for paying operatives at Targeted Victory -- a GOP consulting firm -- to carry out a calculated smear campaign to damage TikTok's standing in America and drive teens over to their social media platforms.

As for the Republican role in all this, Taylor says Targeted Victory is trying to drum up anti-Chinese sentiments and link TikTok to the Chinese government because the app is owned by Beijing-based ByteDance.

But, she says there's no evidence TikTok is in bed with Communist China ... despite claims by former President Donald Trump and others in the GOP.

Facebook is determined to beat out its biggest rival, TikTok ... going so far as to hire a major political consulting firm to smear its competitor with an elaborate nationwide campaign.

Facebook's parent company, Meta, is paying Targeted Victory -- a GOP consulting firm -- to turn Americans against TikTok and ultimately steer young users back to FB ... according to the Washington Post.

In an internal email obtained by WaPo, one of the firm's directors says Targeted Victory needs to "get the message out that while Meta is the current punching bag, TikTok is the real threat, especially as a foreign-owned app that is #1 in sharing data that young teens are using."

The firm's tactics include targeting TikTok through op-eds and letters to the editor in regional news outlets, recruiting politicians, political reporters and public relations firms to help turn the public against TikTok and planting negative stories about the Chinese-owned app.

You might have seen some of the negative press ... like stories about the so-called "slap a teacher" TikTok challenge, which actually started on Facebook.

Targeted Victory is a huge digital consulting firm within GOP circles ... receiving $237 million in Republican campaign spending during the 2020 election cycle. It's unclear how much Meta is paying the firm.

Facebook went face down Thursday ... losing more than 20% of its value, and it's not only a sign TikTok is steamrolling Mark Zuckerberg's baby, but he seems to be acknowledging it.

Check this out ... in the last 3 months of the year, FB lost about 500k daily logins. To put that in perspective, it now only has about 1.93 billion users checking in daily.

It's still a big number for sure ... but when you're talking about the Benjamins, it makes a huge difference.

Meta took a huge hit Wednesday -- sinking 22.6% in value on the stock exchange.  That translates to a $200 billion loss.

Zuckerberg chalked it all up to folks spending more time on other apps, like TikTok. And that's gotta hurt because Zuck alone took a $29 BILLION hit.

Facebook's been on the ropes lately, with Congress breathing down its corporate neck. It's also lost traction with the youngins.

Mark Rylance's turn as a deranged tech CEO in 'Don't Look Up' is a clear dig at our country's leading billionaire visionaries -- but the question ... who's it actually aimed at???

You've probably heard about this new Netflix flick -- but what you may not have known ... Rylance portrayal as chief of a revolutionary company is getting compared to guys like Elon Musk, Jeff Bezos, Mark Zuckerberg, Tim Cook and others pushing the information envelope.

One thing the internet can't seem to agree on ... which of these billionaires serves as the true inspiration behind Rylance's Peter Isherwell, who ends up contributing to everyone on Earth (save a select few) getting killed by an incoming comet. Sorry, spoiler alert!

For those who've seen it, you know Isherwell runs a company called BASH, which seems to be a spinoff of Apple -- a la Cook/Jobs -- but it's way more advanced, in that it reads your every thought and mood, and predicts how you'll die ... all based on data it collects on its users. Isherwell, funny enough, also runs a space unit of some sort ... similar to Musk.

In the end, Isherwell's plan to blow up the incoming comet and collect the precious minerals found within it completely backfires ... having led Meryl Streep (the President) and the rest of the world's citizens astray. He high-tails it off Earth, before it blows up, in his own rocket, and attempts to colonize a new planet in the distant galaxy (which also hilariously backfires).

The point is ... the dude seems to be an amalgam of all these guys in one -- although most people appear to think he's most like Time's Person of the Year for 2021.

It sounds like Rylance himself sees a little Elon in his character as well ... although he's quick to point out Isherwell isn't necessarily a dead ringer for any one of the tech-y billionaires, despite him certainly being a farcical take on just about all of them.

As he explains, Isherwell's actions are premised on the idea that any of our world's problems can be solved with technology -- a testament to our times and where we're headed.

It might not be smooth sailing for Mark Zuckerberg in his quest to change Facebook's identity, because we've learned someone was already ahead of him in trying to grab the "Meta" trademark ... and they're willing to give it up to Zuck for a steep price.

Back in August, the founders of a company called Meta PC filed to trademark the word "Meta" for computers, laptops, tablets, software and more items relating to tech -- so, right in Facebook's wheelhouse.

The founders, Joe Darger and Zack Shutt, tell us they've been operating Meta PC for a little over a year, but recently filed docs to formally trademark their brand.

While Meta PC's trademark petition hasn't yet been granted, they still have a lead on Zuckerberg if he tries to claim it for his rebranded company. For that, Darger and Shutt tell us they're willing to give up their quest to lock the phrase down if Zuck will shell out $20 MILLION.

The cost might seem crazy, but the way Darger and Shutt see it, giving up the TM will require them to rebrand their entire company ... which, of course, will be super expensive.

Trademark or not, Meta PC has already reaped some of Facebook's announcement benefits -- they've seen a 5,000% increase in followers across their social media channels ... not too bad.

Metta loves Meta.

Ex-NBA star Metta Sandiford-Artest is giving his stamp of approval on Facebook's new look ... saying it's an awesome change!!

Mark Zuckerberg just announced Thursday his company is switching to "Meta" ... as it plans to expand from social media to the "metaverse."

Of course, shortly after the change was made public, the NBA champ's name started to trend ... with jokes starting to pour in.

But, Metta finally shared his thoughts on the company's similar name ... tweeting, "Very happy that @Meta is doing this. Metta / Meta is an awesome name."

Metta adds he's excited to see what Zuck's company does moving forward.

"I was literally working, and my phone was ringing non stop. Lol. Congrats FB / #meta."

The company responded to the shoutout ... saying, "Best name ever, right? Can't wait to see you on court in the meTTaverse."

Mark Zuckerberg has sounded off on the Facebook whistleblower, saying her testimony blatantly misrepresents what his company does ... and he's listed several examples he believes prove how her allegations "don't make any sense."

The Facebook founder responded late Tuesday to claims made by Frances Haugen in front of Congress earlier in the day, with an outright denial and series of counterpoints to her overall belief that Facebook puts profits over people, deepens divides and damages the mental health of the youth.

Zuckerberg writes ... "We care deeply about issues like safety, well-being and mental health. It's difficult to see coverage that misrepresents our work and our motives."

He then goes on to pick apart Haugen's points one by one, by listing all the ways he says Facebook prioritizes research, fighting harmful content, transparency and bringing people together.

Zuckerberg also refutes Haugen's most damaging allegation by saying, "At the heart of these accusations is this idea that we prioritize profit over safety and well-being. That's just not true."

He adds ... "The argument that we deliberately push content that makes people angry for profit is deeply illogical. We make money from ads, and advertisers consistently tell us they don't want their ads next to harmful or angry content."

The Facebook founder also responds in great detail to Haugen's claims regarding teenage mental health and how social media negatively affects it. Zuckerberg claims the company is deeply committed to creating the opposite experience for young people, and even offers statistics to back it up.

He says ... "The research actually demonstrated that many teens we heard from feel that using Instagram helps them when they are struggling with the kinds of hard moments and issues teenagers have always faced."

Finally, Zuckerberg puts some heat on Congress to update internet regulations to aid in some of the problem areas of social media ... essentially saying it shouldn't be all on Facebook.

As we reported ... Haugen likened Facebook to Big Tobacco during her Tuesday testimony, and called on the government to step in.

Facebook whistleblower Frances Haugen just told a room full of lawmakers Mark Zuckerberg's company is just like Big Tobacco ... and she wants government oversight.

Frances is testifying before Congress Tuesday and she just ripped into her former employer ... saying FB deepens divides, destabilized democracies and makes young girls and women feel bad about their bodies.

A former product manager at Facebook, Frances says FB is shaping people's perception of the world by manipulating what folks see on their feeds ... calling the influence FB wields "frightening."

As we first told you ... Frances is being hailed as a "patriot" by Sen. Elizabeth Warren, who told us Haugen is saving our democracy with her "60 Minutes" interview and testimony before Congress.