Pepsi Ad Stock Surges During Scandal Plummets After Apology

Kendall Jenner's Pepsi ad fiasco had exactly the opposite effect you'd think on Wall Street ... while Kendall and the company were under attack, the stock went up, but the mea culpa was a disaster.

Check out the movement Wednesday from opening bell. There was a small dip, but then the stock went in a vertical direction right up until 1:20 PM ET when the ad was yanked. From there it was all downhill.

Now, even more counterintuitive news. You'd think Coke would benefit from the Pepsi scandal, but it actually did worse at the close. Coke closed down .26% and Pepsi closed down .12%.

Mariah Carey My Body Parts are Worth $70 Million

Mariah Carey no doubt has the most expensive vocal cords and hamstrings in America ... because we found out she's insured both for $70 million.

Mariah's on tour now, and it's so successful she just agreed to extend it to South America. Fact is, there are millions of dollars on the line now, and if anything happens to her major assets it could result in an epic loss of profits.

To guard against all that, our sources say Mariah and company just got a $35 million insurance policy for her voice, and another policy of equal amount for her gams.

We're told the monthly premium is super expensive ... in the many thousands of dollars, but it's worth it.

You would think she'd invest at least $10 mil on her ass.

Bradley Cooper & Ron Burgundy Separated by a Stache

With his blown out wavy locks and rust colored suit, Bradley Cooper was just a '70s stache away from channeling his inner Ron Burgundy at the premiere of "Anchorman 2" "The Hangover Part III" in L.A. on Monday.

You stay classy, Bradley.

We're just sayin'.

Celebrity Math Makeup Rocker Edition

If convicted '80s androgynous pop star Boy George and pancaked Liz Taylor wannabe Cure lead singer Robert Smith could melt their mascara and smeared lipstick together to form one ... they'd look a lot like '90s goth clown Marilyn Manson did last night in Los Angeles.

The beautiful people. The beautiful people.

We're just sayin'.

Celebrity Math: Jesse James Lovers Edition

With his engagement to Kat Von D, Jesse James may have finally found the formula to a happy marriage.

Celebrity Math: Flaming Red Edition