Bling!

Kim Kardashian has found God -- at a discount -- because after the robbery wealth will no longer be the driver of her brand.

Sources close to Kim tell us ... she actually agrees with critics who say she put a target on her back by flaunting her wealth and jewelry on social media. A number of people have been critical of Kim for posing with her $4.5 million diamond ring in the apartment shortly before the hit.

We're told Kim is taking a month off work and when she returns she's pulling back in a big way on social media. She won't be displaying her personal wealth ... and she'll even be less ostentatious with the promotion of her fashion line.

Kim has been rocked to her core after being tied up with a gun to her head. She's saying privately ... "Material things mean nothing. It's not all about the money," adding, "It's not worth it."

A$AP Rocky's not retreating in fear after the Kim K jewelry heist ... he's still proudly flossing.

The rapper was leaving Catch in WeHo Wednesday night when we asked about hooking up his homie, Lil Uzi, with advice after gifting him a $100k chain.

Check out the vid ... Rocky's definitely got some advice -- for would-be thieves out there.

Now that's purple swag.

Laura Prepon is weighing in a little heavier these days after Ben Foster slipped a diamond engagement ring on her ... which made its debut in NYC.

Ben and Laura have only been together, at least publicly, since the summer, but he popped the question anyway. The "Orange Is the New Black" star strategically positioned her bling Tuesday night at the premiere of her new movie, "The Girl on the Train."

It's Laura's first engagement, and Ben's second. He was engaged to Robin Wright, but they called it off in 2015.

Congrats!

A$AP Rocky just hooked up the homie Lil Uzi Vert with a chain for the ages ... that even looks like the up-and-coming rapper.

Uzi's chain is made up of 10,000 diamonds and gems -- including pink, sapphire, white, canary and chocolate diamonds -- and features Gucci links like Pharrell's famous necklace. The ice didn't come cheap -- we are told it's worth around $100k!

Custom jeweler Ben Baller of IF & Co. tells TMZ ... he considers this one of the top 3 chains he's ever done. He made it for Uzi after meeting him through his business partner, A$AP. We're told A$AP and Travis Barker vouched for Uzi, and the deal was done.

Ben says Lil Uzi's already ordered a 2nd chain, but this one's gonna be hard to top.

Kim Kardashian's confident she'll get back her multi-million dollar ring because it's very rare with unique identifiers.

Sources close to Kim tell TMZ ... she believes if anyone tries to sell the ring they'll find it. The police report she filed includes the diamond's inscription number and other markers that will raise red flags if it ends up on the market.

The Gemological Institute of America says inscribed diamonds have a microscopic number laser-inscripted on the girdle of the stone. Once a police report is filed, any lost diamonds would be flagged in the system, and if they pop up for a cleaning, grading or possible sale ... police are called.

Even if the inscription is scratched off, rings like Kim's can be identified by special internal characteristics of the diamond ... according to the GIA.

It's not foolproof, of course. Big diamonds can be crushed into several pieces so they're less traceable -- and if crooks avoid legit jewelers ... there's less chance anyone reports a run-in with the stolen rock.

Bottom line: Kim needs the thieves to make a dumb move in order to get back the diamond.

Armed gunmen broke into Kim Kardashian's Paris apartment, taped her mouth shut and stole more than $10 million in jewelry and the emergency rippled quickly all the way to New York ... where Kanye bolted from the stage mid-concert.

There were 5 gunmen, posing as cops, who threatened the concierge and made him open the door to her room.

Our sources say at least 2 gunmen bound and gagged Kim with handcuffs and tape and then put her in the bathtub. We're told Kim begged them to spare her life, telling them she had babies at home.

The gunmen knew exactly what they were doing ... we're told they beelined it for her jewelry and took a $4.5 million ring and a jewelry box.

After the gunmen left she was able to break out of the restraints and called for help.

We're told Kim was badly shaken but unharmed, calling it "the worst moment in my life." She was interviewed by police and then hurriedly left Paris by private jet.

As for Kanye ... he was performing at the Meadows Festival in Queens, NY -- Yeezy was jamming in the middle of "Heartless" when he cut the music and made the announcement, stunning the crowd.

Hours before the robbery Kim posted video of her showing off outfits and wishing Blac Chyna a happy baby shower.

She was staying in a luxury apartment complex, in a room similar to this one.

Sofia Richie is going for the gold after splitting with Justin Bieber ... ordering up 3 custom grillz.

New York jeweler Richie Nektalov, aka Richie Rich, tells us he stopped by Sofia's pad while he was in L.A. last week to personally fit her for the grillz.

We're told Sofia went all 14 carat gold and high quality diamonds ... which cost between $2,500 and $3,000 each.

Best way to get over a breakup? Spend about $9k to brighten up your smile.

French Montana threw down stacks to bling out Iggy Azalea's digits ... TMZ has learned.

Sources close to French tell us the rapper dropped about $100k on the 7 rings he gifted her earlier this week. The rings were crafted by celeb jeweler Iceman Nick, who's also done some expensive bedazzling for a bunch of other rappers.

The purchase did the trick. Iggy gave French a shout-out on Instagram, after weeks of denying they've hooked up.

Kanye West doesn't just rant on Twitter, he also makes deals ... as a guy in Toronto found out after 'Ye shocked him by making a purchase.

Maison Raksha, the jeweler behind Toronto Grillz, started making 14k gold “I Feel Like Pablo” necklaces right after Kanye dropped his album.

Raksha tells us he shot for the moon by tweeting Kanye to say he made a chain for Kim, and it could be hers for $500. He says he was surprised when Kanye's stylist responded, and said 'Ye would love it, but wanted the necklace to simply read "Pablo."

Raksha delivered a month ago, and Kanye wore the chain for his Harper's Bazaar cover shoot, and he's worn it on tour too.

Kylie Jenner's now square in the middle of Tyga's financial nightmare, and it means she might have to sing like a canary about the expensive gifts he's bought her ... TMZ has learned.

According to docs obtained by TMZ ... Kylie's agreed to answer questions about her bf's finances. As we've reported ... celeb jeweler, Jason of Beverly Hills, is going after him for a $200k debt -- and this is the next step.

Since Tyga has a history of buying Kylie big ticket items, like a brand new Maybach, we're told the jeweler's law firm -- Abir, Cohen, Treyzon, and Salo -- wants to know everything he's gifted her.

The lawyers are set to privately meet with Kylie and Tyga within the next couple weeks. If they no-show, Jason's legal team says they'll push to have them arrested.

These are the same guys who got the warrant for Tyga's arrest last month, which forced him to pay up on a previous debt. They clearly mean business, and now Kylie's on notice too.

Iggy Azalea is warming up to French Montana ... with a little bit of ice.

Iggy posted a pic of her fingers enveloped in 7 diamond bands.

Iggy captioned the pic, "He told me pressure makes diamonds," and tagged the rapper and his jeweler, Iceman Nick.

Iggy's played coy up to this point, calling French a "friend," despite their makeout trip to Mexico a few weeks back ... but diamonds clearly make it official.

Kim Kardashian is walking around with over $5 million on her fingers now that Kanye West hit her with another massive diamond ... just because he loves her.

TMZ has learned Kim's new Lorraine Schwartz rock is 20 carats -- 6 carats bigger and cost 3 times more than her $1.3 million engagement ring.

Sources close to the jeweler tell us the emerald cut rock is a type IIa diamond, which means it's pretty rare and close to flawless.

Seems it's pretty rare for Kim to double up, but she was seen wearing both rocks at a Harper's Bazaar party on Sept. 9.

Insurance is a bitch.

Lindsay Lohan is back to flashing her engagement ring and raising a lot of questions -- like is she back with Egor Tarabasov?

Lindsay was out in London Wednesday where she was sporting the emerald rock Egor gave her. She hasn't been seen with him since she fled England in July on the heels of their blowout fight.

And remember ... Lindsay had ditched the ring for another one just a couple weeks ago.

The guy who allegedly made off with $3 million in jewelry from Drake's tour bus made it onto the rapper's bus because the tour bus driver thought he was part of Drake's entourage.

According to court docs ... at around 11:15 PM the driver says he saw Travion King board the bus. Travion didn't ask for permission, so the driver assumed Travion knew the performers.

The driver had remained with the bus so he left the tour bus door unlocked.

The docs refer to security camera footage of Travion walking toward the parked bus without a briefcase ... then 2 minutes later walking away clutching the briefcase containing the bling.

An international jewelry heist is over -- at least partially -- and the break in the case came when a very expensive piece of jewelry broke.

Faisal Abdulla Al Henzab -- the Consul General of Qatar -- became a crime victim back in 2013, when thieves broke into his L.A. house and stole more than $48k in jewelry and watches belonging to him and his wife.

The case went cold for a few years, but a $20k women's Rolex belonging to the Consul General's wife turned up recently at the Rolex watch service center in Bev Hills.

So here's how the case was cracked. The Consul General smartly had serial numbers for the stolen watches, and the Bev Hills detective notified Rolex and had the digits entered into the computer system. Someone from the service facility flagged the watch as stolen.

The good news ... the Consul General's wife got the watch back. Bad news ... the other jewelry is still missing and the suspects haven't been caught. The LAPD obtained a search warrant for the info that will lead them to the person who brought the watch in for repair.

Some kids eat from a silver spoon, but Too Short and Ray J are making sure their manager's newborn learns to tell time from a shiny new Rolex.

Their manager, David Weintraub, and his fiancee, Mallory Knighton, just had their first kid -- a baby girl named Stevie Rose -- and we're told Short and Ray decided to go halfsies on the $15,000 timepiece.

It's covered in diamonds and white and yellow gold, with a sapphire face ... in honor of Dave and Stevie's birthstone.

The deep-pocketed uncles have set the bar high. Our advice -- start saving now for Stevie's sweet 16.