Kevin's FederBaby The Pimpest Lil' Shopping Spree

Kevin Federleezy hit the streets of Santa Barbara last week with his newest, littlest accessory in tow -- his brand new baby daughter Jordan Kay.

The newest Federline -- now 6 weeks old -- was cold chillin' as K-Daddy and mom Victoria Prince hit up some local shops for some fresh baby gear.

Jordan is K-Fed's 5th kid -- he's got 2 with ex-wife Britney Spears and 2 with ex-girlfriend Shar Jackson.

Pauly D Exploiting the Color of His Skin

Having a hard time achieving that special shade of orange that Pauly D rocks every week on "The Jersey Shore"? Well the guido himself is lending a hand ... with his own line of tanning products.

Pauly is partnering with Devoted Creations Inc. for his own exclusive line of tanning lotions and sunless products -- which will be sold in high-end professional salons throughout Seaside Heights the world.

According to our sources, Pauly D is a 50/50 partner in the deal ... so he stands to make a boatload of cash ... if all goes to plan.

The products are expected to be released in the next two months.

Heather Locklear Rear-Ended in Hawaii

From the looks of Heather Locklear's gorgeous booty in Hawaii, you'd never know she just turned 50.

Like Ashlee Simpson, Locklear showed off her amazing body in a polka dot bikini with fiance Jack Wagner this weekend.

Being a half century old never looked so damn good.

Derek Hough Shows Off His Smooth and Ripped Moves

Derek Hough proved he can stomach his "Dancing with the Stars" competition by showing off his lean, ripped and hairless chest & abs this weekend.

Doing the Viennese Waltz with Ricki Lake does his body good.

Ashlee Simpson Baby Got Back

While in Mexico this weekend, former singer Ashlee Simpson rocked a polka dot bikini which showed off her hottest asset.

Who knew Ashlee would turn out this good in the end?

Snooki Not as Big a Star Anymore

Despite being her usual lovely shade of orange, Snooki looks a lot lighter.

The 23-year-old "Jersey Shore" star appeared slimmer at an event in Atlantic City this weekend (left) than she was just over a year ago (right).

Gym, tan, cardio!

'X-Factor' vs. 'American Idol' Who'd You Rather?

Nicole Scherzinger, Simon Cowell, Paula Abdul, L.A. Reid and Steve Jones are the cast of the new singing reality competition show "The X-Factor" -- while Steven Tyler, Jennifer Lopez, Randy Jackson and Ryan Seacrest rule the roost on "American Idol."

Question is ...

More Who'd You Rather?

Sam Ronson & Nicole Richie Getting Some Color

Old pals Samantha Ronson and Nicole Richie made their way down to Mexico this weekend, enjoying a little time in the sun while south of the border.

Let's hope Sam used something with a strong SPF.

Jason Alexander The Magical Hair Growth

"Seinfeld" star Jason Alexander pulled a John Travolta and showed up to an event in L.A. this week (left) with much longer locks than he had on his bald head just three months ago (right).

Not that there's anything wrong with that.

Brad Pitt vs. Taylor Lautner Who'd You Rather?

Brad Pitt's new film "Moneyball" and Taylor Lautner's latest flick "Abduction" each premiered this weekend.

Question is ...

More Who'd You Rather?

Beyonce Sparkling for Two

Carrying Jay-Z's unborn not only has Beyonce glowing ... it's got her sparkling too.

The gorgeous mom-to-be was radiant in a glittery blue jacket and mini-dress in NYC last night.

Bey is due in February.

John Travolta The Magical Hair Growth

John Travolta has once again done the impossible and grown a full head of hair in a matter of days!

The follicle-challenged 57-year-old showed off his bald forehead in Calabasas this weekend (left), but just a couple days later the "Battlefield Earth" star was rockin' much longer and darker locks in Burbank on Tuesday (right).

Unbeweaveable.

Alex Pettyfer Flashes Abs for Stripper Movie

"I Am Number Four" star Alex Pettyfer showed off his toned, hairless abs -- and boxer briefs -- while on set of that Channing Tatum stripper movie "Magic Mike" in L.A. on Tuesday.

The jacked up 21-year-old was made to play an exotic dancer.

Brooke Mueller On a Shopping High

The same day TMZ reported Charlie Sheen will get $100 million in a settlement from Warner Bros., a cheerful and refurbished Brooke Mueller was spotted shopping around town in L.A. on Monday.

When Charlie's finances are healthy, everyone's happy.

David Arquette Gifts Bikini Waxes to Home Builders' Charity

David Arquette is donating his "Dancing with the Stars" gift basket to Habitat for Humanity. Big deal you say? Well it is, 'cause the goodies are worth $50,000.

The basket contains luggage, jewelry, spa treatments, skin care products, sheepskin boots, Swedish men's clothing, weight loss products, handbags, eyelash care products and bikini waxes.

Those home builders are going to look FABULOUS!

Reese Witherspoon The Black Eye Workout

Reese Witherspoon didn't let a little thing like a black eye from getting run over by a 84-year-old woman while jogging two weeks ago stop her from ... jogging again this weekend.

She's a fighter.