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Jake Paul is celebrating the launch of his new W body care line in the flashiest way possible ... by getting a $650k diamond pendant and chain to rep the brand!!

TMZ Sports has learned Paul -- a 9-1 cruiserweight boxer, Internet sensation and businessman -- hit up his go-to jeweler Vobara in Miami to make him a piece in honor of his newest endeavor.

Vobara -- who has made pieces for celebs like Rick Ross, Udonis Haslem and DJ Khaled -- made sure the pendant looked just like the W logo ... and we're told it's filled with VS/VVS diamonds including 20, 50 and 80 pointers in a mosaic setting.

Land Ho! You'll be hopping on board in no time once you cast your eyes on these stars out on the open sea! Celebs never hold back on a boat ... It's nothing but smooth sailing, but which fine fish is the sexiest catch?

All hands on deck with celebs like Sydney Sweeney who gave a sneak peak at her "scuttlebutt," Kylie Jenner "sprinted" quickly and swiftly on her booze cruise, Shawn Mendes looked strong and "stern" on the back of the boat!

Zak Bagans is conjuring up a frightening movie prop to add to his Haunted Museum ... a demon from "The Conjuring 2" horror film.

The "Ghost Adventures" star tells TMZ ... he just got his hands on the original demon prop used in filming for the sequel, designed by 'TC2' director James Wan and special makeup effects designer Justin Raleigh.

Zak says Wan considers this animatronic suit the best demon he's ever used.

Before this lil' cutie with red hair and blunt bangs turned into an actress, she was just givin' some sass to the camera, attending college where she studied acting and theater, modeling and growing up in Scotland.

You may recognize her as Amy from "Doctor Who," Nebula in "Guardians of the Galaxy" -- which she buzzed her head for -- or in a big film with Dwayne Johnson, Jack Black and Kevin Hart.

Aside from the buzzcut, she's rocked many hairstyles over the years and shares her fashion game to her 7+ million Instagram followers.

Sheryl Lee Ralph is feeling extremely grateful after she survived Hurricane Beryl's pass over Jamaica.

The "Abbott Elementary" star had previously expressed her concern about the Category 4 storm ... as she's in Jamaica for her son, Etienne Maurice's wedding to ABC News journalist Stephanie Wash.

However, as Sheryl told her followers on Thursday, her home in Kingston was left unscathed by the storm ... as well as her loved ones.

Comedian Ian Edwards is making the most of his Fourth of July ... despite previous calls to boycott America's birthday amid the Black Lives Matter movement.

We caught up with Ian at LAX, where he explained why he isn't boycotting the federal holiday. As he put it ... his Black ancestors never got the chance to celebrate any holiday, let alone the Fourth of July -- so he plans to enjoy every bank holiday in their honor.

He added ... "I'm not gonna throw away a holiday and disrespect them like that. It's party time."

Danny Trejo got seriously heated during a Fourth of July parade ... and it had nothing to do with the hot weather.

The actor found himself in an altercation at the Sunland-Tujunga, California parade commemorating America's birthday ... though there was nothing celebratory about this incident.

Check it out ... Danny was beefin' with locals at the event after his vintage car was targeted by a rogue water balloon. Sources tell TMZ ... Danny and co. freaked out over the water balloon and got out of the car ... but confronted the wrong people.

Olivia Culpo's wedding day should've been the happiest of her life ... but the model has been forced to defend her nuptials from an unexpected amount of backlash.

ICYMI ... Olivia, who wed NFL star Christian McCaffrey in an extravagant ceremony in Rhode Island last weekend, hit back after TikToker Kennedy Bingham said her wedding dress lacked personality and gave off "pick-me" vibes.

Now, a different content creator, named Jess Weslie, has dropped a similar criticism on TikTok ... slamming Olivia's wedding makeup, which featured no mascara, no eyebrow pencil and no lip liner.

Jennifer Lopez is sending mixed signals about the state of her marriage to Ben Affleck ... as she's once again wearing her wedding ring.

ICYMI ... the singer ditched her green diamond sparkler for an Instagram video promoting her JLO Beauty brand this week ... and instead, chose to rock diamond earrings and stacked silver rings on her right hand.

J Lo may've spotted the chatter about the status of her wedding ring ... as she stepped out Thursday morning and noticeably chose to wear the impressive diamond.

Rob Kardashian broke his elusive tendencies and appeared on his family's show to discuss a matter close to his heart ... conspiracy theories about aliens.

Kris Jenner's only son made a rare appearance on Thursday's episode of "The Kardashians" ... as he joined taping for the show via a phone call to back up sister Khloe's stance on extraterrestrial beings.

Check it out ... the family got on the topic of aliens while discussing the viral Miami moment, where conspiracy theorists claimed aliens visited a mall in the Sunshine state.

Tom Brady may be retired, but that hasn't stopped him from picking up the pig skin every now and then.

Check it out ... the legendary quarterback kicked off the Fourth of July celebrations early by attending a beach hang in the Hamptons ahead of Michael Rubin's famed White Party.

As TB was joined on the sand by fellow NFL stars Damar Hamlin and C.J. Stroud, it didn't take long for a quick pickup game to be coordinated ... with Travis Scott, Quavo, and more celebrities joining in on the fun.

"Today" star Hoda Kotb had a less than desirable start to her Fourth of July ... as she suffered a pretty awkward wardrobe malfunction while on-air.

The newswoman was left scrambling when her white bra emerged from beneath her bright red dress ... and it drew all sorts of unwanted attention to her chest area. Hoda's cohost Jenna Bush Hager tried to do her a solid during the fiasco ... watch the vid, as she tried to draw attention to her grumbling stomach as HK adjusted her top.

Like the seasoned pro she is, Hoda rolled with the wardrobe malfunction and addressed the situation head-on.

It's finally the Fourth of July, which means summer is in full swing and your favorite celebrities are making the most of the good weather.

The sun was certainly out on Thursday ... with countless celebrities taking to social media to document their festive plans for America's birthday. Check it out ... many celebs kicked off the day by sharing patriotic throwbacks ... it was a Thursday, after all.

For instance, Cindy Crawford shared a steamy pic from her supermodel days, in which she rocked a red, white and blue bikini on the beach. She proudly captioned the upload ... "Born in the USA."

Joey Chestnut may not have competed in the annual Nathan's Famous Fourth of July Hot Dog Eating Contest on Coney Island ... but the competition was still a memorable one.

First up, Miki Sudo made history with her recent win at the annual contest ... as she set a new world record in the women's division. The dental hygiene student from Florida nabbed her 10th women's title Thursday, where she consumed 51 hot dogs in 10 minutes ... 11 and 1/2 more than last year's competition.

Miki beat her own personal best, as she previously ate 48 and 1/2 hot dogs in a prior competition. Remember, 48 and 1/2 hot dogs was the women's world record heading into Thursday's competition.

Kesha is back in business, releasing her first song since her legal war with Dr. Luke came to an end, and she's goin' back to her party-girl roots.

Kesha dropped "Joyride," which has her vibe from way back at the beginning of her career in 2009.

Kesha belted out the song Tuesday night at her concert at the Hard Rock Casino in Atlantic City, New Jersey.

David and Victoria Beckham had a blast from the past ... recreating their wedding a quarter century later by slipping into their same duds!

D&V did the unthinkable -- wearing what they wore so long ago, and truth be told ... the struggle was real for him.

The 49-year-old soccer legend sucked it in so he could show off his purple suit. It looks like some damage may have been done in the process ... seems to be a rip around the waist.