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Kim Kardashian's shapewear company is launching a men's line, and KK brought on one of the most famous and influential athletes in the world to promote the brand ... Neymar Jr.!

Kardashian's multi-billion-dollar company is getting into menswear, and Kim wanted a top athlete to promote Skims Mens ... enter the 31-year-old international soccer star from Brazil, who currently plays for Al Hilal in Saudi Arabia.

In addition to Neymar, Skims also signed 49ers star Nick Bosa and OKC Thunder star Shai Gilgeous-Alexander for the campaign.

"To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women," Kardashian said of signing the three top athletes.

Taylor Swift's special handshake with new BFF Brittany Mahomes went viral during Sunday's Kansas City Chiefs game ... but social media users were split on how they felt about it.

The pop star showed up in her now usual suite to cheer on her boyfriend and Chiefs tight end Travis Kelce as his team destroyed the Los Angeles Chargers 31-17 at Arrowhead Stadium in K.C.

Of course, Brittany was right there beside Taylor to support her hubby, Chiefs quarterback Patrick Mahomes.

After Travis and Patrick joined forces to score a second quarter TD, Taylor and Brittany went totally nuts, putting their celebratory handshake on display for the world to see.

Video of the handshake made the rounds on social media -- prompting mixed reactions from the masses.

Some X users thought it was embarrassing, writing, "This is cringe af" or "This is more cringe for me."

Other people accused Taylor and Brittany of practicing the handshake before the game just to garner publicity.

One of them posted, "now this is publicity stunt who practices a handshake she literally just started going to games and chillin with the chiefs lol this wack."

Another X user bluntly stated, "Worst thing ever to happen to the NFL."

On the other hand, many people were loving the handshake and the close friendship that has sprouted between Taylor and Brittany.

Here's a sampling of the positive reactions from X users: "She's (Taylor's) I can't." "I'm so happy Taylor is gaining new friends." "Bestie already has handshake figured out with her new bestie." "Ok, they're besties." "It's peak girlhood I love it so much."

We'll just have to wait and see what the BFFs come up with next week.

Dwayne "The Rock" Johnson is getting to work on his new wax figure that people said looks nothin' like him ... by teaming up with the wax museum to make some serious changes.

The actor responded to the noise about his new figure on Sunday -- having a good laugh while telling his fans he's going to have his team reach out to "our friends at Grévin Museum, in Paris France" to make the changes.

Obviously, folks online weren't alone in thinking there were differences between the figure and the man himself ... he added he'll work with the museum to fix "important details and improvements -- starting with my skin color 🤣."

A spokesperson for the Grévin Museum tells TMZ they indeed are working with Dwayne to right the wrong ... adding they'll "remedy it as quickly as possible and send him new photos once completed."

The museum's spokesperson tells us the figure will be fixed during the night, so it'll stay on display for the time being ... noting their team can't wait for Dwayne to come to Paris to celebrate the new look with some champagne -- classy move, Grévin!

Jay-Z is advising all Twitter philosophers out there to take the proverbial "$500,000" over having dinner with him ... he's saying all the "jewels" they think they'll get are in his old albums!!!

HOV weighed in on the viral social media question Monday with Gayle King on "CBS Mornings," where he finally gave fans the answer key ... well, his, at least.

In case you’re not hip, fans have been having a field day with the topic for YEARS ... debating if having just ONE dinner with Jay is worth more than $500K cash upfront.

Clearly an obvious choice for many, but some have argued that Jay will bless them with the missing link to create their own billion-dollar empire!!!

Jay’s not exactly disagreeing with them, but he’s saying there’s a $499,989.01 discount just for listening to one of his old albums!!!

He touted cash-saving tactics on his last released album “4:44” back in 2017, and way back in 2009, he infamously rapped the lines ... "HOV on that new s**t, n****s like "How come?" N****s want my old s**t, buy my old albums."

Jay says he didn't name a batch of his albums "The Blueprint" just because ... he says the songs contain his life's work and everything he rapped about became true.

Britney Spears' iconic hit, "...Baby One More Time," almost wasn't hers at all ... 'cause the producer of the famous track shockingly got turned down by groups like TLC and the Backstreet Boys!

Swedish music producer Max Martin had already made a name for himself in the '90s, working with Backstreet Boys on "Quit Playing Games" and Robyn on "Show Me Love" ... but for some reason, 'Baby' wasn't something his past collaborators were feeling.

He also hit up TLC, who were gearing up for their first album in 5 years, and they didn't bite either -- but 16-year-old Britney, the former "All-New Mickey Mouse Club" member, turned the tides.

Britney was flown out to Sweden as a teen to work with Max on her debut album, and he played her a demo of himself singing the song ... and she was hooked.

She went on to record the track, as well as 6 others, with Max during her week in Stockholm ... and as you know, what came after was INSTANT success -- 'Baby' made its way to number 1 on the Billboard Hot 100 and was nominated for a Grammy.

It also landed a spot in Rolling Stone's 500 Greatest Songs of All Time, and has been covered countless times by artists.

BTW, Simon Cowell heard about 'Baby' before it ever came out -- the 'AGT' judge revealed on the "Howie Mandel Does Stuff" podcast earlier this year that he called up Max and begged him to give him the song for Five, his boy band at the time, but Max shot him down.

In the immortal words of Fat Joe ... a JetBlue airplane leaned back -- way back -- while parked at JFK Airport, tipping onto its freakin' tail as passengers were exiting!

The wild scene played out Sunday night at the NYC airport -- the Airbus A321-231 popped a wheelie, unintentionally, after landing from Barbados ... delivering a major shock to passengers and crew.

The plane's tail tipped backward "due to a shift in weight and balance during deplaning," according to JetBlue spokesman Derek Dombrowski ... who told NY Post the aircraft eventually came back down to its normal level.

He added there were no injuries in the rare incident ... and the company's currently investigating what happened and has taken the plane out of rotation for inspection.

For those unaware, pilots often calculate the weight and balance before every flight to determine the plane's center of gravity -- looking at things like the total weight of passengers and luggage, so it's unclear what was in the back of the plane that made it flip.

Madonna apparently still isn't 100% after her lengthy, life-threatening hospitalization -- but despite this, she's still powering through on the road ... and her fans are worried.

The singer made the troubling revelation over the weekend while performing in Belgium, where she continues on her mountain of a tour. She's got a dozen more stops across 15 different countries -- that's the plan, anyway -- but, in her own words, the Material Girl's simply not feeling great.

Madonna said this in the context of discussing her health scare earlier this year -- which saw her in the ICU for a time, fighting for her life after a bacterial infection -- something she says she's thankful to have survived ... while in the same breath, reminiscing on her late mother.

Madonna says it's a miracle she came out on the other side of that ordeal, but folks online focused on her words about how she's feeling right now .. which sounds iffy, at best.

Strangely enough, Madonna was drinking onstage out of what looked like a beer bottle ... and like we said, she finished the show -- not to mention a string of London performances she did last week to kick off this international tour. So, on its face, she appears okay enough to get through it.

Still, people are weighing in, expressing their collective hope she's getting the proper health care she needs -- and more importantly, sound medical advice.

The sentiment from her fans here is ... don't force yourself to do this if you're struggling, 'cause we'll love you anyway. Remember, this tour was postponed for a good long while this summer as Madonna battled her infection, and she seemed set on seeing it through.

As soon as Travis Kelce's hands got done catching footballs on the field Sunday, they apparently went straight to taking care of Taylor Swift's hands off of it!!!

Check out this photo of the two lovebirds leaving Arrowhead Stadium following the Chiefs' big win over the Chargers ... the couple's hands couldn't have been more intertwined as they headed toward their postgame ride home.

It, of course, is not the first time the two have shown some PDA -- just last weekend, they were seen hand in hand while leaving dinner dates in New York City.

But, Sunday's display of love is yet another sign that the two are getting serious. She's now been to four of his games -- and at this one, she not only was super comfortable getting handsy with him after the contest, she was also seen mingling more than ever with the family of Patrick Mahomes, Kelce's best bud.

Swift was also spotted wearing a friendship bracelet on her wrist that featured Kelce's No. 87 and two hearts -- a clear sign she's really into the Kansas City star tight end.

You'd have to imagine this means Kelce will almost certainly be returning the favor when Swift goes on the international portion of her "Eras" tour shows ... which are set to begin next month and run all the way through 2024.

But, until then, she seems comfortable heading to K.C. every now and then to watch Kelce play -- something Chiefs fans will sure be happy about, considering they're now 4-0 with her in attendance!

The Internet seems to think Lil Baby got caught in a sex act that would suggest he's into men -- but the dude's speaking up and calling BS ... while telling everyone to cool their jets.

The rapper is trending right now because of a viral video that's making the rounds -- which is sexually explicit and graphic ... depicting a man giving another man fellatio. It's one of those weird, fuzzy recordings of a recording type of clip ... the source of which is unknown.

The man who can be seen in the clip apparently bares a passing resemblance to Lil Baby -- at least that's what a lot of people believe, anyway ... a notion that's further fueled by a caption that's partially covering this guy's full face, which reads "Nah lil baby 😭."

In other words, some random clip of a guy giving oral sex to another man was screen recorded, someone attached Lil Baby's name to it ... and then tried passing it off as legit.

Of course, Twitter's having a field day with this right now ... with a ton mean-spirited and homophobic jokes flying at LB's expense -- but he's already pouring cold water on it all.

He took to his IG Stories and wrote quite clearly, "Y'all gotta stop using my name and likeness when y'all get bored , then the extremes mfs go to for clout is sick. Ain't no mystery in my history on NO LEVEL. This is my last time addressing any kind of dumb ass click bait."

So, there you have it ... Lil Baby's saying definitively it isn't him. Also, FWIW, the guy that's in this viral video could be anybody -- it doesn't even really look like LB based on what you can see, and considering his face is heavily obscured ... even more reason to be dubious.

The adults in the room when a 3-year-old shot herself with an unattended gun tried covering up the bloody incident ... at least according to the woman who called 911.

In the dispatch audio, obtained by TMZ, the caller says she's not at the home but has been informed about the shooting and is rushing over to help. She's not sure if anyone in the home called 911, and the dispatcher can't seem to find any prior call about the shooting.

The caller begs for an ambulance to rush over to the home, adding ..."And, they are trying to hide it. That's why they didn't call fire rescue. I need an officer over there. I need fire rescue over there."

She also tells the dispatcher the people in the home are trying to take the kiddo to the hospital themselves and "they just let her shoot herself in the hand."

As we reported ... home surveillance video shows the young girl, Serenity, playing in the living room at her grandma's Florida home, jumping onto a couch where a loaded firearm is sitting in plain view.

Serenity grabs the pistol and peers over at a relative, Orlando Young, who is watching a football game on a laptop ... and then the gun goes off. The bullet strikes her hand, and she cries out in pain as chaos ensues.

The caller is on the phone with 911 as she races to the house, and she's still on the line when she pulls up ... and you hear her yelling at someone, "Why didn't they call fire rescue?!?"

Miami-Dade County police say family members took Serenity to a hospital ... and Young was arrested and charged with child neglect.

It's unclear if the caller is the girl's mother, Warnicia Williams, who told Local 10 News she wants Young held accountable.

Ariana Grande's marriage to Dalton Gomez is over and done with -- and now, she seems a bit more willing to step out with her Broadway boyfriend ... including a date night in NYC!

The singer hit the town Saturday night with Ethan Slater -- who stars opposite her in the upcoming 'Wicked' movie ... and whose big claim to fame thus far is playing the famed SpongeBob SquarePants live on stage (the theatre version, not from the TV show).

Eyewitnesses tell TMZ the two love birds appeared to be having a bite -- or drinks, more like -- at the MO Lounge within the luxurious Mandarin Oriental hotel in the heart of Manhattan.

As you can see in these photos we obtained ... they were off in the corner with their own private table, with their backs turned to just about everybody else ... and enjoying each other's company. And yes, we're told they were super flirty and touchy-feely.

Our sources tell us Ariana was actually the one who showed more affection here. Apparently, she kept getting up from where she was first sitting (across from ES) to come be directly by his side -- where she whispered sweet-nothings into his ear, and planted some smooches.

We're told they certainly seemed to be having a good old boozy time ... and sure, you can see they had at least a glass of wine each. In any case, our sources tell us they were there for a while ... for almost upwards of 2 hours, they were just perched there chatting.

It's interesting we're seeing them not trying to hide as much as they were the last time they were hanging out in public -- remember, they did a Disneyworld trip out in FL last month.

That was before she and Dalton were officially single in the eyes of the law -- something that wrapped up a few weeks ago ... when she and her ex settled their divorce, without much drama. In the wake of them closing that book ... DG himself seems to have moved on.

American Airlines could be in hot water ... just like the passenger who was burned when a flight attendant spilled a hot cup of java on his arm.

George Latorre says he was minding his own business on a flight from Vietnam to NYC earlier this month when he asked for a cup of coffee. According to the lawsuit, the flight attendant was all sorts of negligent by spilling what he claims was "scalding coffee" on his left arm.

Latorre says he suffered second-degree burns to his upper left arm, as well as blistering, peeling and bleeding. He says it was so bad it damaged his tattoo.

The lawsuit claims Latorre's "cosmetic deformity and scarring" may be permanent, and he's still suffering "extreme pain and suffering, emotional harm, mental anguish and distress," among other things.

Latorre's lawyer, David Jaroslawicz, tells TMZ ... after the spill, Latorre asked for a more comfortable seat -- even offering to pay for the upgrade -- but he was denied and remained in economy for the rest of the flight.

Jaroslawicz says his client beelined it to a doctor after he landed in NYC, and was told the burn was so bad he needed to see a surgeon who specializes in burns.

Nate Diaz is giving his fighters a helluva welcoming gift ... 'cause he hooked 'em all up with iced-out pendants to make sure everyone knows they're the "Real" deal!!

TMZ Sports is told ... the MMA legend reached out to the famous Icebox shop to get something special for the folks who joined the Real Fight Inc. promotion he launched in 2022.

We're told he ordered a total of seven two-toned pendants ... and each comes with just under 10 carats of VS diamonds and over 50 grams of gold. The pieces also come with a matching 14K gold rope chain.

Unsure which fighters will get the new bling ... but the badasses listed on Real Fight Inc., excluding Diaz, are Chris Avila, Alan Sanchez, Jose Aguayo and Luciano Ramos.

Diaz -- who last fought Jake Paul in August -- is taking his promotion very seriously after he left the UFC last year ... saying his goal is to focus on boxing, MMA and BJJ.

"I said when I get out, I was going to do my own promotion like Jake was doing with Most Valuable Promotions (MVP)," Diaz said on Full Send.

"Well, I just jumped right in, and I felt like the business was mine the whole time."

Mermaids have been capturing our imagination for centuries ... and in Hollywood, that doesn't just mean movies and TV shows ... it also means sexy Halloween costumes!!!

Tons of celebs have dressed up as mermaids over the years for spooky season ... with most giving their twist on Ariel from "The Little Mermaid" ... including some famous looks from Mariah Carey and Kim Kardashian.

For Taylor Swift, her version of Ariel included a Sebastian crab purse ... and she was chowing down on some pizza when she dressed up as a mermaid.

There's a new "Little Mermaid" movie out this year, but Taylor and her fellow celebs were ahead of the curve ... this T-Swift costume dates back to 2018, long before her Eras Tour.

Like her big sister Kim, Kylie Jenner once dressed up as a mermaid ... with Flounder getting some prime real estate on her green-scaled skirt.

Kylie also busted out a red wig, and seashell top and jazzed things up with some fishnet sleeves.

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American actor Omri Katz was just 17 years old when he played Max Dennison -- the stubborn and brave teenager who brings the Sanderson sisters back from the dead -- in the Halloween classic film "Hocus Pocus" back in 1993.

Omri shared the big screen with Sarah Jessica Parker as one of the three Sanderson sisters who was awoken from the dead, Sarah, Bette Midler as the oldest and smartest sister, Winifred and Kathy Najimy as the most caring sister, Mary Sanderson.

"Black flame candle ... legend says that on a full moon, it will raise the spirits when lit by a virgin on Halloween night."