'Calm' Meditation App Jumps 100 Spots in App Store After Election Night Ad
'Calm' Meditation App Jumps 100 Spots In App Store!!! ... After Election Night Ad
The 2024 presidential election was a whirlwind of chaos, noise, and sensory overload, but one meditation app stepped in to give people a much-needed break from the madness -- and it definitely didn't go unnoticed.
The app "Calm" saw a massive -- more than a 100-spot -- jump in the App Store after its brilliant 30-second silence ad break aired during CNN and ABC's election coverage ... offering a necessary moment of peace amid the chaos and skyrocketing stress.
This is an incredible ad by Calm
— Sheel Mohnot (@pitdesi) November 6, 2024 @pitdesi
pic.twitter.com/kzSGPiq7Gu
A Calm spokesperson tells TMZ they knew offering moments of tranquility was essential during election season, especially as people were all glued to the updates and struggling to find a break from the uproar.
After their ad aired, tons of people flocked to the app for ongoing support, sparking a surge in Calm downloads in just one day -- boosting their App Store ranking and getting people buzzing about it on X, including Jake Paul.
The most genius ad placement goes to the calm app on CNN
— Jake Paul (@jakepaul) November 6, 2024 @jakepaul
I mean that’s fucking hilarious.
In addition to the silent ad, they created a calming corner on IG Live, streaming soothing footage of wildlife like penguins and meerkats at the San Diego Zoo that 150K people tuned in for -- because research shows watching cute animals can actually lower anxiety.
So, no matter what your thoughts are on Trump winning or Kamala losing, Calm's clearly got your back -- and just wants you to, you know, stay calm.