Deion Sanders Gifts Colorado Players Sunglasses After Jay Norvell Diss

Deion Sanders just threw some major shade at Jay Norvell ... doubling down after the Colorado State head coach criticized his "hat and glasses" look this week -- by giving his whole Buffaloes team their own pair!!

Prime and Norvell have exchanged verbal jabs ahead of their big matchup ... with the former saying the game is now "personal" after the Rams coach blasted his appearance on his weekly radio show.

Prime went one step further on Friday ... 'cause during a team meeting, he had his equipment staff hand out a bunch of sunglasses to all the players as a clear response to Norvell's dig.

The whole squad loved the gesture ... donning the gold shades and smiling for the cameras as Prime told them how good they looked.

Sanders said Norvell's diss truly backfired ... 'cause not only did it give his squad some extra motivation, it will also help sell his glasses collab with Blenders.