Scooter Braun's Company HYBE America Acquires ATL Label Quality Control

Scooter Braun, once known primarily as Justin Bieber's manager, is now firmly in the rap world -- his company dropped 9 figures to purchase Quality Control music label ... home of Migos.

S.B.'s HYBE America announced the huge purchase Wednesday, and the price is reportedly in the ballpark of $300 million. Some of the label's other heavy hitters include Lil Baby and City Girls.

Scooter, who also manages Ariana Grande and Demi Lovato, told New York Times QC is one of the "most significant labels in the world," adding it doesn't stop at music ... "they also distribute culture. Their artists are the voices of their communities."

This marks the first huge leap the manager's made since taking the reigns as sole chief exec of HYBE America last month. FYI, the company's a division of Hybe, a South Korean entertainment firm that manages huge names like BTS.

The move was met with some heat online -- for those unaware, QC -- founded a decade ago by Pierre Thomas and Kevin 'Coach K' Lee -- has always prided itself in being a Black-owned business.

However, many don't realize Braun and Coach K have a 20 year friendship, working together in Atlanta's Hip Hop community for years. In fact, Scooter recently said of their pairing, "I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said: ‘If they let us in the game, we are never going to give it back’.”