Warriors Launch Entertainment Co., To Release K-Pop Star BamBam's Single, 'Wheels Up'

The Warriors aren't just chasing rings anymore -- they're going after the entire entertainment industry ... as the team is set to release K-pop star BamBam's new single, "Wheels Up" this week!!

The Dubs just launched Golden State Entertainment ... with the intent to tell stories via music and documentaries, according to the San Francisco Chronicle.

The team's first project with the new venture is to release the GOT7 rapper's new song ... which he performed during halftime of the Warriors game earlier this month.

Remember, BamBam -- the Warriors' global ambassador this season -- recently teamed up with the org. to release a special merch collab ... which was a big hit with the fans.

BamBam's love of the Warriors runs deep ... in fact, the GOT7 rapper was an integral part in securing Andrew Wiggins a spot in the NBA's All-Star Game ... by calling on his massive social media following (16 million Instagram followers) to vote for the 27-year-old.

GSE exec David Kelly explained the shift into entertainment ... saying, "When you think about what we already do, we create content."

"We do storytelling, and this is just another form of storytelling. It’s a new type of content that we’re well-positioned to create."

"The line between sports and entertainment, we think, is pretty thin," he added, "and we just feel that we’re in a position to step a little over that line and begin to create original content."