J. Prince Convinced Drake and Kanye West They Can Save Lives with Concert

Drake and Ye wouldn't be getting ready for tonight's huge Larry Hoover benefit concert at the L.A. Memorial Coliseum if music mogul J. Prince hadn't stepped in to broker their peace treaty ... and he's telling TMZ how he pulled it off.

The Rap-A-Lot Records honcho says there was nothing easy about getting the 2 hip-hop giants to lay down their swords after years of sniping that got incredibly personal. When J. Prince joined us on "TMZ Live," he said his choice of words mattered more than ever.

You'll recall ... Prince was side by side with Ye when he recorded a video last month, extending an olive branch to Drake by asking him to join him for a concert that would raise awareness for Larry Hoover's case, in particular, and for criminal justice reform in general.

After that, he got both men face-to-face at Drizzy's Toronto mansion, and Prince says he had to use a "special lingo to reach these guys' hearts."

He says he stressed to Drake ... he had a chance to set an example for all of hip-hop about how to settle beefs peacefully. As he put it to us, "this is a situation that could save lives."

J. Prince was quick to give Hoover himself credit for suggesting the concert ... and Larry Hoover Jr. echoed that when we saw him Wednesday in Los Angeles. He says his father -- who's been locked up since 1995 for a murder, drug conspiracy and extortion -- didn't want to see Drake and Ye possibly lose their lives to violence.