DeSean Jackson To Wear Rodney King Cleat Tribute During NFL Game

DeSean Jackson will wear Rodney King-themed cleats for the Bucs game Sunday ... featuring the words "Black Lives Matter" and a depiction of a police officer raising a baton.

For the next few weeks, the NFL is allowing players to raise awareness for causes they support using custom kicks as part of the league's "My Cause, My Cleats" program.

DeSean chose black-and-blue colored spikes for his cause ... a clear message he's trying to help end police brutality in America.

The cleats feature King's face ... the "Black Lives Matter" slogan ... Florence and Normandie street signs (a major point of the riots and where Reginald Denny was attacked) ... and a shadowy drawing of an officer raising his baton at 5 open hands.

What's interesting ... DeSean's set to debut the kicks against the 49ers -- the team Colin Kaepernick famously started his kneeling protests with to help raise awareness for social injustice in America.