Khloe Kardashian Knows the Playbook: My Boyfriend, My Sponsor

Khloe Kardashian isn't the only significant other who hawks her partner's merch ... turns out it's a thing.

Wives and girlfriends of lots of superstar athletes know the drill -- love me, love my sponsor. In Khloe's case it could be a goldmine for Tristan Thompson. When he negotiates with Nike, he can point to his girlfriend's 60 million Instagram followers and make an extra buck or two.