UCLA Football: QB Calls BS On $280 Million Deal ... 'We're Still Amateurs Though'

UCLA quarterback Josh Rosen -- a 2016 Heisman contender -- is calling out the NCAA ... essentially saying it's BS that his school just signed a $280 MILLION endorsement deal but the players won't see a dime.

FYI, UCLA just inked the largest apparel contract in NCAA history -- with Under Armour ponying up $280 mil for exclusive rights to outfit UCLA athletics for the next 15 years.

Rosen -- pointing out the irony of the school raking in a fortune while the athletes don't get paid a cent -- reposted a newspaper headline about the deal with a snarky comment.

"We're still amateurs though ... Gotta love non-profits #NCAA."

UCLA isn't the only school to sign megadeals in the last few months -- Michigan, Texas and Ohio State have all inked 9-figure deals.