Prince -- L.A. Memorial for Friends and Family

Prince's ex-wives and nearly a hundred close friends showed up in Bev Hills Wednesday for a memorial ... after being shut out of the tribute his family held days after the singer died.

Manuela Testolini and Mayte Garcia were front and center, along with Gwen Stefani, Spike Lee, Eric Benet, Dita Von Teese, Larry King, Janelle Monae, Tony Kanal, Nile Rodgers, Herbie Hancock and Tavis Smiley.

The event was held at the Samuel Goldwyn Theater. Most of the men had a white rose pinned to their black suits. And, of course ... lots of purple.