NYC Designer to Puma: You Jacked My Logo ... Now Pay Up!

Athletic clothing giant Puma -- home of Usain Bolt -- is trying to pull a fast one by capitalizing on New York City's hipster movement, but it's using a trademarked logo to do it ... according to a new lawsuit.

Puma recently started putting "LES NYC" -- shorthand for NYC's hipster mecca Lower East Side -- on some of its kicks, according to docs filed by Robert Lopez ... the honcho at LES Clothing Co.

In his suit, Lopez says his company's been using the initials on hats, shoes, hoodies, and more since 1999. Lopez says he has a trademark, and Puma's gear is confusing fans of his brand. Busta Rhymes and DJ Khaled are among the NY celebs who rock Lopez's line.