Bruce Jenner -- I Win by a Nose

Bruce Jenner is continuing his ride to transform, because we've learned a few weeks ago he got a nose job to smooth things out.

Sources close to Bruce say the goal was to "soften" his features and make his nose look more feminine. Must say ... it worked.

It's the latest in a series of physical changes, that included a laryngeal shave to smooth out his Adam's Apple.

As we reported Bruce has also been undergoing hormone treatments and has been undergoing therapy for the transformation ... therapy that has been going on for years.