Kris Jenner Calls Transsexual Talk Re: Bruce 'Silly'

NBC News is HILARIOUS ... pretending to be above "tabloid" celebrity news and then not-so-coyly jumping into that pool.

Hoda Kotb interviewed Kris Jenner on "Today" Monday ... pretending to care about her new cookbook -- but you gotta hear how she transitions into transsexual talk. Hysterical.

It's also interesting. Kris calls reports about Bruce Jenner becoming a woman "silly" ... saying there have been rumors since the '70s. But when it came to our story about Kris being furious that Bruce is now dating her former BFF ... she pretends she doesn't know who he's dating. She does.

Nice cooking segment.