Honey Badger Guy Sued -- We Jacked Your Catchphrase and We Don't Care

Honey Badger don't give a s**t about much ... but he definitely cares about a breath mint company cashing in on him without sharing the profits -- and now the badger's getting dragged into court.

Honey Badger became a viral video back in 2011 when Christopher Gordon added his own hilarious narration to a nature film, and coined the catchphrase, "Honey badger don't care."

Now Gordon is getting sued by Accoutrements, a novelty gift company, that produces Honey Badger breath mints … complete with packaging that includes Gordon's famous phrase.

According to legal docs, Gordon fired off a cease and desist letter, claiming the company was jacking his honey badger trademark without sharing the wealth -- but Accoutrements says Gordon never trademarked the phrase or the character for food products like its mints.

Gordon's trademark allows him to slap HB on things like t-shirts, hats, and toys -- according to the docs obtained by TMZ -- and the company isn't trying to sell that stuff. So Accoutrements is suing preemptively, asking the court to declare it has every right to crank out the mints.

In other words … "Oh, that's nasty!"