Cracker Barrel -- We Know How the Wind Blows ... Phil Robertson's Products Are Back

Cracker Barrel execs have cracked after just one day ... lifting their ban on Phil Robertson's merchandise ... and it's the ultimate hypocrisy.

A CB rep now says the company had no choice but to cave after "Duck Dynasty" fans blasted them via email, phone and social media.

Cracker Barrel decided to pull the products because it was so concerned about "equal treatment of all people" and "mutual respect." In other words, they felt Phil was loathsome.

But so much for principles when the almighty dollar gets in the way. Cracker Barrel now says, "You told us we made a mistake and you weren't shy about it ... you flat out told us we were wrong."

And this is precious ... They say, "We apologize for offending you."

So here's the upshot. On Saturday Cracker Barrel apparently felt Phil had offended gays and that's why they took a stand. But 24 hours later they realized a bigger problem than offending gays is offending customers who pay for CB stuff.

So now the CB rep took the position the company should have taken in the first place: "We respect all individuals' rights to express their beliefs."

How do CB execs move from office to office ... hard to do when you don't have a spine.