Shia LaBeouf vs. Justin Theroux -- The Rich Celebrity Hipster Olympics

While Olympians vie for medal glory in London, a different battle was being waged by actor Shia LaBeouf and Jennifer Aniston's main man Justin Theroux on the streets of NYC yesterday ... the rich celebrity hipster challenge.

Representing the scraggly, bearded, thrift store twenty-something contingent was contractually bound "Transformers" star LaBeouf (left), while unfortunate "Rock of Ages" screenwriter Theroux defended the muscled, goth, skinny jean clad, 40 and over intelligentsia (right).

Question is ...