Kim Kardashian Divorce -- Kris Was 'Chasing Fame'

Kim Kardashian's friends are scoffing at Kris Humphries, claiming he's full of BS when he says he wanted to have a simple life with her in Minnesota, because once the marriage fell apart, he immediately began "chasing fame."

They're saying in the last week or so, when they started talking about the possibility of divorce, Kris went into full Hollywood gear, talking about "branding" the Kris Humphries name with cologne, nightclub appearances and what not.

And we're told Kris was pushing to keep their connection going, even if they ended their marriage ... and that threw up red flags.

We're told Kim was especially put off that Kris hired a Hollywood publicist over the weekend to work on his image.

As we previously reported, one of the main reasons for the divorce was that Kris wanted Kim to move to Minnesota, but once it became clear she wasn't leaving Hollywood and the marriage was over, Kris was all about the very things he despised.