E3 for the Masses No More
Published
The Entertainment Software Association (ESA) announced today that the Electronic Entertainment Expo (E3) will "evolve" into a smaller more intimate program. In layman's terms, the average gamers chances of getting into the exhibition that has defined the video game industry for the past 12 years is now slim to none.
E3 typically draws more then 60,000 attendees, each clamoring to visit the approximately 400 booths in a quest to gather as many free t-shirts and demo disks as their corporate logo-plastered bags could handle.
The new and improved E3Expo will take shape over the next few months. It will focus on press events and small meetings with media, retail and development.
So as gamers across the nation drown their sorrows in a Halo tournament or World of Warcraft orge battle, video game companies will be restructuring their plans for the upcoming year.