New Media Will Get Emmy of Their Own
For the first time, original content produced for platforms such as cellphones, computers, and PDAs will be eligible to receive an Emmy Award.
The Los Angeles Times reports that -- in a sign of just how rapidly the media landscape is changing -- for the first time the National Academy of Television Arts & Sciences will recognize excellence in entertainment programming created for viewing online, or via cellphone or Ipod.
Today's announcement will be the first time that content created for new platforms will be recognized with the traditional television award.
The 33rd Annual Daytime Emmy Awards air April 28 on ABC.