Atlanta Hawks Owner John Rutherford Seydel -- T.I. vs. Usher ... If I Had to Choose One Ambassador

The new Atlanta Hawks owner could be in a very tough spot ... having to pick one hip hop spokesman for his team out of all the music superstars in A-Town -- and he's not looking forward to settling the matter.

We tried to nail down John Rutherford Seydel II on whether he's going to follow the lead of the Raptors and Wizards -- which recently enlisted Drake and Wale as respective spokesmen for their hometown squads.

Seydel gave T.I. props for performing on the Hawks' opening night, but also mentioned he has ties to Usher. Throw in Jermaine Dupri, Rich Homie Quan, Ying Yang Twins, and Wocka Flocka Flame -- to name just a few -- and Sydel would have an impossible decision.