Paula Deen's Video Apology -- Take 2

Paula Deen must have realized how insincere her first video apology was when she posted it several hours ago ... because she's decided to do it again, and this one is much better.

Paula says in the new video she wanted to speak from her heart -- something she clearly didn't do in her first, heavily-edited and publicist-vetted disaster.

This time she speaks in one take, saying she doesn't discriminate against African Americans, Jews or gays. It's not polished, but it seems way more authentic.

You be the judge.