Evelyn Lozada QUITS 'Basketball Wives' ... Again

We've heard it all before -- but this time Evelyn Lozada says NO AMOUNT of money can bring her back for season 4 of VH1's "Basketball Wives."

Sources close to Evelyn tell TMZ -- Lozada made up her mind yesterday, after VH1 posted a blog implying Evelyn may have cheated on Chad Ochocinco with his former teammate Terrell Owens.

We're told Evelyn is furious -- claiming the rumor is simply UNTRUE -- and she feels betrayed by the network. VH1 has since pulled the blog -- but Lozada has already decided enough is enough ... and she's told producers she won't be returning.