Hollywood's New Fruit Addiction

There has been some recent buzz in Hollywood about a so-called "strawberry cocaine." TMZ did some crack investigating and got the low down on the blow.

Flavored cocaine is nothing new, we're told. Law enforcement sources tell us that since the 80s people have been buying coke in all sorts of flavors, including rum and cherry, and now it appears strawberry is back and all the rage.

Law enforcement sources tell TMZ that strawberry flavoring is added to the drug to give it its fruity flavor. Years ago just adding food coloring was a big thing-- brown and red cocaine were the talk of the town. Theoretically, you could make or add any flavor you'd like to the drug.

Hollywood insiders tell TMZ that this drug has exploded in the club scene, and not only has cocaine made a huge comeback, the strawberry version is definitely rearing its ugly head again. Like leggings and skinny jeans, this dangerous pastime is back full force.